Digital Marketing Analyst - Full-time / Part-time

Aerotek is hiring for a Digital Marketing Analyst for one of their Financial Firms in Downtown, Denver. This position pays anywhere from 80 to 95K per year.

Qualifications

• 1-3 years' experience using a major DMP (Adobe, Krux, Neustar, Oracle, KBM Group, Lotame, Google, Cxense)
• 1-3 years' experience with testing frameworks and analysis
• 1-3 years' experience with Salesforce Marketing Cloud (Journey Builder, Cloud pages, and Email Studio)
• 1 year experience with digital media tools including programmatic advertising, DSPs, attribution and digital program measurement.

MUST HAVES:
- Experience using a major DMP (Data Management Program)
- Experience with Salesforce Marketing Cloud (Journey Builder, Cloud pages, and Email Studio)
- Understanding of marketing business objectives and ability to translate them into specific data actions.
- Knowledge of other forms of digital advertising, including SEM, social, native, mobile, email, SEO, e-commerce marketplaces

NICE to HAVES:
- Experience with KRUX (DMP)
- Familiarity with Google Analytics and Google Tag Manager

RESPONSIBILITIES:
- Measure and optimize digital marketing programs across email, mobile, and web with the goal of lead acquisition and conversion.
- Helping clients think holistically about how data, analytics and various marketing levers can best interact across stages of the customer journey to support customer acquisition and retention objectives.
- Build audiences within the DMP to trigger journeys in Salesforce Marketing Cloud, organized around campaigns.
- Deep level thinking into campaign data to reveal performance trends and put programs on the path to improvement through recommended enhancements and test plans.
- Help optimize, automate, and scale marketing channel campaigns and brand messaging.
- Ability to interpret key analytics and make key decisions based on CRM and digital data, expected ROI, Budget, etc.
- Understanding of customer experience and online customer conversion
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like
- Highly analytical and comfortable exploring and seeking critical insights to put into action from customer data (SQL, spreadsheets).

Qualified candidates please apply direcctly to this posting or send a resume

About Aerotek:

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing® Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Since 1983, Aerotek has grown to become a leader in recruiting and staffing services. With more than 250 non-franchised offices, Aerotek's 8,000 internal employees serve more than 300,000 contract employees and 18,000 clients every year. Aerotek is an Allegis Group company, the global leader in talent solutions. Learn more at Aerotek.com.

Aerotek is acting as an Employment Agency in relation to this vacancy.