Digital Copywriter

Posting Date Feb 15, 2018
Job Number 18000DC7
Job Category Sales and Marketing
Location Starwood Above Property, Stamford, Connecticut
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

The Copywriter is an established experience design professional with writing expertise. This individual contributor position supports the user experience by creating or sourcing content for a variety of digital touch points across the user journey. Collaborating with visual designers and other members of the Experience Design team, the Copywriter has mastered digital writing skills including adapting tone to accommodate brand voice, writing marketing copy with strong calls to action, writing for search engine optimization, and writing for diverse audiences across multiple digital platforms. Due to the wide variety of assignments, the ability to fluidly shift gears from B2C to B2B and aspirational to transactional copy is required.

In the course of your work with Marriott’s digital products, including Marriott.com and SPG.com, you’ll apply your talents to fun and challenging projects by: 

• Supporting the development and elevation of our digital customer experience
• Ensuring ADA compliance with metadata and other writing best practices that ensure accessibility for users with visual impairments
• Producing work with a strong foundation in our digital editorial guidelines
• Staying abreast of our direct competitors and overall in the digital marketplace to identify opportunities for growth
• Valuing data over opinion by basing decisions on site metrics and user research findings and insights
• Participating in a culture where critique and feedback are central to the work we do
• Staying focused on continuously improving and re-evaluating best business and user experience practices
• Working in a collaborative environment where people with a variety of skills collectively contribute to the final product

You’ll work with a variety of cross-functional teams that span all phases of the customer’s digital journey across multiple channels and platforms. Your ability to think both strategically and quickly will serve you well – as will your openness to learn and take creative risks in a safe and supportive environment.

• Consistently meet your deadlines which will, at times, be fast and ambitious
• Balance user, business and technical needs  
• Thrive on creating innovative solutions to challenging user and business problems
• Collaborate across skillsets and teams
• Find the compelling story in every assignment – and present it convincingly
• Establish successful and productive long-term relationships with colleagues across the company
• Feel comfortable with basic statistics and analysis, and use data to inform your decisions
• Engage in “left brain” content tasks, including content mapping and creating content inventories

• Produce crisp, compelling copy that clearly conveys key messages to the target audience
• Write for a variety of contexts, including everything from loyalty programs and form labels to promotional and  brand copy
• Toggle fluidly from a consumer to a B2B voice
• Embrace editorial guidelines (most of the time) and deviate from them with purpose
• Bring brands to life throughout the user journey, from trip planning to checkout
• Adapt your tone/voice to accommodate global audiences, personalization, loyalty program status and more
• Apply SEO best practices, but not at the cost of usability
• Make magic happen when you collaborate with visual and interaction designers
• Plan upfront for content governance and maintenance

You have a Bachelor’s Degree in a writing-related field, Marketing, or Communications with a minimum of five years experience writing for transactional and brand-focused web sites. You’re also well versed in:

Branding and Marketing

You get brands and are able to utilize this skill for work on critical areas of Marriott digital products. You can write crisp marketing copy that compels users to take the desired action. You have:

• Worked with a portfolio of brands
• Launched, revitalized and differentiated brands online
• Ensured that brand expression is cohesive across various digital touch points and channels
• Balanced the needs of the brand and the needs of the user and recognize the impact of the brand experience on the user experience
• Merchandised a product or service

You’ve worked regularly in digital loyalty retention or CRM across the digital landscape. You understand what contributes to loyalty and why loyalty matters to the overall business.

There’s a lot of it, and you’ll need to stay organized, nimble and flexible as your priorities may shift often.