Senior Vice President, Marketing & Communication - North America

The Senior Vice President (SVP) of Marketing provides strategic and operational leadership and direction in the areas of Brand Marketing, Corporate Messaging, Go-to-Market Strategies, Learning & Development, and Demand Generation reporting to the Chief of Sales Enablement & Operations. This role is viewed as a strong influencer and trusted strategic advisor to the Executive Committee. The SVP of Marketing will have superior industry and product knowledge and the ability to apply this knowledge toward maximizing brand awareness and the overall reputation of Konica Minolta.

As the SVP of Marketing, you will be the driving force behind our revenue-generating machine. Collaborating with regional stakeholders, business unit leaders, and sales and customer care experts, you will be instrumental in transforming our company's go-to-market strategy into tangible results. Your strategic vision will encompass brand dominance, solution marketing prowess, field and channel domination, captivating content creation, digital mastery, streamlined marketing operations, organization-wide skill development, and impactful corporate communications. It's time to unleash your marketing expertise and lead us to unparalleled success.

• Leadership Strategy

• Take responsibility for the annual marketing plan, strategy, and team.
• Ability to navigate a complex, matrixed organizational structure and exert stakeholder influence to achieve corporate and organizational goals.
• Lead significant organizational change initiatives.
• Inspire purpose-led goals for the marketing function through trusted and respectful relationships.
• Work closely with each business units/divisions to align sales and marketing strategies.
• Incorporate market dynamics in our industry and parallel industries to inform and impact corporate marketing strategies

• Brand Expertise

• • Ignite a brand revolution at Konica Minolta North America, propelling our image beyond our core office products legacy, and establishing us as a renowned market leader for our cutting-edge portfolio of innovative products.
  • Understand organizational brand positioning and adjust creative messaging and positioning aligned with the organizational strategy

• Demand Generation

• Unleash the power of strategic marketing campaigns, propelling our business towards success and igniting a flood of high-quality leads.
• Analyze the performance of marketing programs across all channels (including spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance.
• Manage marketing budget and expenditures.
• Establish strategic partnerships to enhance demand generation efforts.
• Evaluate new marketing technologies and automation to increase engagement, effectiveness, and efficiency

• Product Marketing
• Synthesize the needs of distinct customer groups/segments to develop a comprehensive product marketing strategy and execution plan.
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Gather competitive and customer data and identify challenges and opportunities for growth.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

• Corporate Communications

• Crisis management and risk mitigation skills.
• Ability to sponsor continuous process improvement initiatives within marketing and across operations.
• Collaborate with Human Resources and organizational stakeholders to develop and implement transformational training and development programs.

• Organizational Leadership

• Develop and cultivate a strong marketing organization with a growth mindset, investing in individuals to gain new skills, knowledge, and capabilities.

• Bachelor's Degree and complementing graduate studies in business, marketing, or other related areas.
• Established organizational leadership of B2B marketing strategy and organization with demonstrated success.
• Minimum of 15 years of marketing experience with at least 5 years of functional leadership
• Deep understanding of B2B business models, dealer business models, and general business acumen
• Demonstrated ability to develop and execute impactful marketing strategies across both direct sales and dealer networks to achieve organizational objectives
• Demonstrated success leveraging leading edge marketing techniques and specialties, including Search Engine Optimization (SEO), web analytics, Account-Based Marketing (ABM), Account-Based Experience (ABX)
• Experience with CRM software and digital marketing tools and techniques as an integrated part of corporate marketing strategy
• Strong understanding of change management principles and demonstrated success in achieving digital transformation within an organization or its industry.
• Data-based Decisioning and visualization to enable marketing strategy and determine opportunities
• Experience in brand development, style guides, communications, public and investor relations
• Demonstrated expertise in creating a meaningful strategy to develop employee engagement and communications campaigns
• Success leading the development and execution of training programs to enable digital transformation

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About Konica Minolta

Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the . The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the . The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its . Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World . Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us and follow Konica Minolta on , , and .

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.