Senior Email Marketing Specialist - Full-time

Job Title: Senior Email Marketing Specialist
Functional Area: Airgas eCommerce
Reports to: Manager, Email Marketing

JOB SUMMARY:
The Senior Email Marketing Specialist is responsible for building, editing, testing and launching
digital marketing campaigns using multiple digital platforms, including Oracle Responsys.
The Senior Email Marketing Specialist will take externally or internally produced HTML and
images, and build emails in Oracle Responsys/appropriate email platform. The future associate
will be responsible for creating, modifying, and sending proofs for approval as well as working
with the Digital Marketing Team to ensure quality of work and completion of approval for all
deployments. The Senior Email Specialist will have the ability to set up and automate email
programs/triggers and perform tasks necessary to ensure deliverability.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be
assigned.
Marketing Emails
. Follow the deployment schedule and set timeline expectations ensuring that
deployments are in alignment with company needs, expectations, and goals
. Execute email campaigns, including, but not limited to, conducting A/B testing, audience
segmentation, scheduling deliveries and designing automated trigger logic
. Ensure high quality and error free implementation, testing and QA of email marketing
campaigns
. Provide QA support to specialist to ensure accuracy of email functionality, rendering and
tracking
. Execute email data integrity exercises including email verification of new lists and
managing soft bounces
. Manages production lists, seed lists, and proof lists for deployments based on client
provided specs
eCommerce Transactional Emails
. Provide support of the transactional (triggered) email campaigns including new projects
that require working with a 3rd party
. Direct the setup of API calls and XML feeds via the Responsys interface
. Set-up of inbound and outbound data feeds in Responsys/appropriate tool
. Build, manage and maintain Responsys landing pages and forms
. Work with Responsys support to monitor deliverability, get blockages removed
Collaboration
. Work closely with Digital Marketing and Digital Creative groups on email campaign
execution, provide guidance on email best practices
. Collaborate closely with the other members of the email team to work synergistically
. Maintain a strong working relationship with key members of the Marketing team to most
strategically execute the email component of omnichannel campaigns, including
agreement on objectives, audiences and messaging
. Maintain a strong working relationship with the Digital Project Manager and Digital
Creative team to work collectively toward deadlines and resolve edits and issues in a
timely manner
. Coach and mentor junior-level staff and interns
Trends & Reporting
. Develop reporting criteria in collaboration with Marketing and/or stakeholders and the
Digital Analytics teams and regularly analyze the outputs and provide recommendations
. Provide reporting support within the team to demonstrate the email channel’s value
. Ensure successful tool configuration and consider adaptation of all product releases
. Document, train and communicate tool capabilities internally
. Stay up-to-date on CAN-SPAM/GDPR laws
REQUIREMENTS:
. 3+ Years Professional Experience
. At least 2 years experience actively working within Responsys or 3 years’ experience in
another email platform tool
. Proficient knowledge of HTML processing, CSS, Responsys AmpScript, and JavaScript
required
. Working knowledge of advanced AND/OR logic and database querying such as SQL
. Working knowledge of Email Marketing best practices, the ability to identify current
industry trends and speak to email best practices regarding deliverability, user
experience, US CAN-SPAM requirements
. Knowledge of data flow concepts and strong data analysis skills required
. Understanding of File Transfer Protocols and web design concepts
. Experience using Adobe Analytics
. Experience pulling metrics & providing regular reporting as necessary
PHYSICAL DEMANDS: the physical demands described here are representative of those that
must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the
essential functions.
. Able to talk, hear, and walk sit: use hands to finger, handle or feel objects, tools, or
controls; reach with hands and arms; stoop, kneel or crouch.
. Specific vision abilities include close vision, distance vision, color vision, peripheral
vision, depth perception and ability to focus objects required.
WORK ENVIRONMENT: The work environment characteristics described here are
representative of those an employee encounters while performing the essential functions of this
job. Reasonable accommodations may be made to enable individuals with disabilities to perform
the essential functions.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their race, color,
religion, national origin, sex, sexual orientation, gender identity, protected veteran status, or
disability