Social Media Manager

Social Media Manager

Blackstone Publishing is seeking a dedicated full-time Social Media Manager with a demonstrated passion for social and proven experience in crafting innovative, multi-channel social programs. This role will be responsible for having their finger on the pulse of conversations and trends surrounding social platforms while quickly turning those observations into storytelling opportunities for the brand. As part of the Digital Marketing team, the ideal candidate will work alongside the Marketing, Design, and Sales departments.

Social Media Manager duties and responsibilities:

·         Collaborate with all relevant areas of the organization (including Design, Digital Marketing, Sales) to assist in the development and implementation of Blackstone's social media strategy across all channels.

·         Definition and growth of priority social media KPIs.

·         Management of day-to-day social post scheduling, copywriting, book events, and audience + influencer engagement.

·         Tracking weekly + quarterly post performance across Blackstone’s active social networks.

·         Applying social analytics and insights to assess content performance and inform future content optimization.

·         Communicating the latest best practices, focus trends and technologies in social media.

·         Sharing audience insights, fan reactions, and sentiments across teams, and inform day-to-day planning.

·         Establishing new digital groups across Blackstone’s active social networks.

·         Creating growth for Blackstone’s industry + influencer network.

·         Present and strategize with Senior Management.

Social Media Manager requirements and qualifications:

·         5+ years of experience as a Social Media Specialist or similar role, (preferably for a brand or agency).

·         Demonstrated knowledge of social channels including but not limited to: Facebook, Instagram, Twitter, TikTok, LinkedIn, and other social media platforms (Reddit, Threads, Twitch, YouTube, Pinterest a plus).

·         Demonstrated knowledge of social scheduling platforms (Hootsuite, Hubspot, Sprout Social, Sysomos, etc.).

·         Demonstrated knowledge of Facebook Business + Creator Suite.

·         Demonstrated knowledge of the latest social media trends, web traffic metrics, and digital spaces for brand + audience growth.

·         Excellent understanding of audience, consumer, and competitive analysis.

·         Demonstrated knowledge of social media KPIs (including reporting data).

·         Demonstrated record of accomplishment in prioritizing tasks, managing deadlines, adapting with changing priorities, and balancing short-term needs within long-term strategic initiatives.

·         Excellent written and verbal communication skills, including presentations and collaboration with cross-functional teams (Marketing, Design, Sales, etc.).

·         Excellent multitasking and critical thinking skills.

·         Multi-tasking and time-management skills, with the ability to prioritize tasks.

·         Ability to work in a fast-paced, high-pressure environment.

·         Proficiency in Microsoft, G-Suite a plus.

·         Residency in Tri-State area (NYC, New Jersey, Connecticut) preferred.