Digital Marketing Senior Manager

We're looking for a Digital Marketing Manager to work closely with the VP of Marketing and external agencies to build and execute digital strategies focused on driving attendance at all locations. The Digital Marketing Manager will be responsible for ensuring digital marketing campaigns drive measurable results and positively reinforce our brands' propositions. The ideal candidate is a self-starter who is solutions and detailed-oriented, thrives under pressure, enjoys fast-paced work and is motivated by success.

Responsibilities

• Propose, build, and execute impactful marketing campaigns across all digital channels, including but not limited to paid search, native and display tactics, email marketing, digital video, and social media. Some tactics will be executed through external agencies that the Digital Marketing Manager will work closely with, and some tactics will be executed by this role directly.
• Track and report marketing campaign performance, assess against goals, and optimize key metrics across the campaign lifecycle, while delivering meaningful insights to internal stakeholders.
• Work with the VP of Marketing to scale the best opportunities and identify new growth opportunities.
• Establish and continually improve scalable processes through the use of best practices and ensure operational campaign efficiency to meet KPIs.
• Manage the creative testing process to determine the highest performing creative and inform future creative development.
• Collaborate with the website development and ticketing teams to ensure seamless execution of digital strategies through the guest lifecycle, from initial awareness through acquisition and loyalty.
• Coordinate, supervise and inspire in-house digital marketing personnel and external agency teams to drive measurable results and accomplish objectives.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, etc.
• Monitor market intelligence and keep track on competitor movement and market situation as it relates to digital marketing within each of our destinations.

Requirements

• Candidates should have 10+ years of performance driven, direct response marketing experience, including hands-on experience driving growth via paid customer/user acquisition campaigns.
• Candidates should have 5+ years of leadership and management experience.
• Candidates will have experience running and optimizing paid campaigns across digital channels including Google, Bing, Meta, and other ad networks.
• Proficiency in developing testing strategies to assess the performance and impact of changes across digital platforms or products. Expertise in setting up measurement frameworks and tracking systems to collect relevant data and draw statistically significant conclusions.
• Strong data analysis skills, including the ability to manipulate and analyze data sets to draw meaningful conclusions.
• Ability to work with and lead both in-house team members and outside contractors/agencies to develop high-performing video and static creative assets to drive efficient and scalable growth.
• This individual will be responsible for implementing, overseeing, and managing digital marketing strategies that reach the right audience at the right time in all stages of the marketing funnel, from brand awareness through to acquisition and loyalty.