Content Marketing Specialist - Full-time

Chosen candidate will be responsible for developing a strong web presence by initiating and developing fresh stories and ideas that will help consumers become familiar with our product. Candidate will develop persuasive communications including original video and blog content, and impactful calls to action on all media to increase click-thru rates and drive traffic to websites. Experience with video production and copywriting a must.

Job Responsibilities:

• Create engaging content for blog articles and website pages to support the department
• Produce custom long- and short-form videos about products and processes on a weekly basis
• Monitor and maintain YouTube channels via analytics and trends
• Ongoing research and reading to keep on top of trends that will help copywriting, SEO, video, and social media interactions with our target audiences

Requirements:

• 4-5 years of experience in content marketing
• Ability to develop original content for websites and blogs
• Video production experience REQUIRED – scriptwriting, filming, editing
• Experience with Adobe Suite (specifically Premiere)
• Experience with organic analytics
• Strong research and creative writing skills
• Strong analytical, planning and organizational skills
• Experience developing digital content
• Knowledge of web usability standards and practices
• BA in Advertising/Public Relations, English, or Writing preferred
• Spanish bilingual highly preferred

In return for your invaluable knowledge, skills, talent, and ambition, Toyota of Orlando offers competitive salaries and benefits. Employment is contingent upon successful completion of a background investigation. Toyota of Orlando is proud to be an Equal Opportunity Employer.