Regional Marketing Manager - Southeast, MO

REGIONAL MARKETING MANAGER – (SE Missouri)

Job Category:  Advancement - Marketing

Job Status:  Full-time, exempt position

Reports to:  President of Advancement

About FosterAdopt Connect:

FosterAdopt Connect (FAC) works with children, youth, and families as they navigate the complexities of the child welfare system. With the help of innovative leadership, we are a dedicated, professional staff with a history of over 20 years of experience working in the Kansas and Missouri foster care systems. Be part of a progressive, diverse and inclusive organization that connects children with families that provide a safe, stable environment for foster and adoptive children. Join us in changing the lives of foster children, one child and one family at a time. 

Job Summary: Under the immediate supervision of the President of Advancement, this position assumes responsibility for marketing projects in Missouri, which would include, (Cape Girardeau 70%, Poplar Bluff 10%, Mountain Grove 10% and NWMO 10%). This manager directly contributes to the planning, creation and deployment of social media, website, and digital content along with specific programmatic promotion as informed by department strategic plans and goals.

Responsibilities: Primary responsibilities include but are not limited to:

Administrative Leadership & Management

• Maintain strong, open communication with direct supervisor and designated branch directors regarding services delivered, concerns, or questions.
• Demonstrate a commitment to the mission and core values of FosterAdopt Connect, and a willingness to perform other duties as required. 
• Participate in staff meetings and assist other program staff as needed.
• Participate as an active team member with colleagues of all demographics to effectively and efficiently serve clients. 
• Participate as an active team member with all agency departments and attend meetings as assigned.
• Model ethical and professional behavior at all times.
• Other duties as assigned with or without accommodation.

Marketing & Communications:

• Partner with assigned Missouri program leaders and branch directors to create and implement marketing/communications projects which advance the visibility of FosterAdopt Connect programs, services, and community fundraising events.
• Responsible for the measurement and effectiveness of the assigned marketing goals, both internal and external.  
• Engagement with consumers and service participants to expand social networking and awareness campaigns through social media platforms and robust website development/content.
• Develop emails, promotional literature, press releases, etc. as needed.
• Provide monthly and quarterly website and social media reports (engagement, people reached, etc.) to the marketing and program leadership team.
• Develop and implement content on FAC website pages as they pertain to branch/program operations.
• Works with internal team to highlight new products/program and new product/program information for print, digital and website content.
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews in a fast-paced environment.
• Provides excellent customer service to internal customers, and effectively interfaces with outside marketing contacts.
• Assumes and performs other duties and responsibilities as assigned.

Strategic Planning

• Submit quarterly/annual marketing strategies and communication plans that align with agency vision branch goals.
• Provide marketing strategy and guidance to program leaders to develop, coordinate, and implement promotional campaigns.
• Strategize and help execute all existing and new social channels. Create new growth strategies and retention and engagement campaigns.

Qualifications & Preferred Skills

• A bachelor's degree in marketing, journalism, communications or graphic design, etc.
• At least 3 years of professional experience in corporate marketing, communications or journalism. Agency experience preferred.
• Proficiency in Adobe Creative
• Professional writing and graphic design
• Experience managing and optimizing paid social channels to drive efficient campaigns and a consistent brand voice.
• Experience managing website content, WordPress experience preferred.
• Flexible self-starter; able to multi-task while also being highly detail-oriented while meeting all deadlines.
• Must have an appetite to acquire new knowledge and skills quickly and
• Good project management skills with proven ability to complete complex projects on
• Use effective communication and interpersonal skills that consistently respect children, adults, and their families.
• Demonstrates willingness to learn and to practice teamwork; patient and compassionate.
• Excellent written and verbal communication skills.
• Ability to commute to meetings within surrounding counties, with or without accommodation.
• Outstanding organizational and planning skills.
• Solid commitment to the principles of support and advocacy for foster and adoptive families.
• A valid driver’s license and satisfactory driving record.

Compensation & Benefits

• Compensation commensurate with experience.
• Comprehensive benefits package including:
  • Medical and dental insurance with 80% of monthly premiums covered for employee and dependents.
  • Vision insurance with 100% of monthly premiums covered for employee and dependents.
  • Health Reimbursement Account (HRA) with generous employer contribution.
  • Life insurance and long-term disability provided at no cost to employee.
  • Voluntary life and short-term disability options available.
  • 403(b) retirement plan with up to a 6% employer match.
  • Flexible Spending Account with medical expense and dependent care options.
  • Employee Assistance Program, with 8 annual visits 100% covered.
  • Generous paid time off and holidays.

FosterAdopt Connect does not and shall not discriminate on the basis of race, color, religion, gender identity, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its programs or services. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and members.