Marketing Manager

Position Overview:

Under the direction of the President of SyncLync, a Marketing Manager is someone who shows leadership in the development and ongoing implementation of world-class marketing strategies and programs by deploying problem-solving skills, analytical thinking, market research, and process management techniques.

Responsibilities:

Manage the marketing budget:

· Work with the President of SyncLync to develop a budget that maximizes ROI for each project.

· Manage the established channel budget throughout the fiscal year, ensuring the set target as a % of sales is achieved.

Assist with strategic development:

· In partnership with the President, establish a detailed strategic and tactical plan to support and drive the company’s sales goals.

· Stay current on new marketing developments/initiatives that are taking place on the periphery of current business practices (e.g. social media, web traffic, etc)

· Work closely with the product management and sales teams to understand each business segment’s specific needs and strategies.

Maintain and protect the company’s brand standards:

· Keep updated brand standards guides for all owned and licensed brands.

· Communicate brand standards with all international subsidiaries.

Work with the sales team to develop collateral to support respective product lines as needed, including:

· Promotional catalogs and brochures

· Point-of-purchase materials

· Training collateral

· Tradeshow support

· Work with the graphics team to execute best-in-class materials in a timely and cost-effective manner.

Website management

· Responsible for the strategic direction of websites.

· Responsible for maintaining site content.

· Set and execute a plan to maximize sites’ SEO rankings and promotional needs as required.

Develop communication channels:

· Maintain strong communication with the sales, brand management, product, and design teams.

· Participate and present in key sales presentations as needed.

Tradeshows:

· Help manage and coordinate all tradeshows with the sales and product management teams.

Public Relations:

· Work with PR Agency of record to develop an annual PR plan.

· Develop strategies to drive sales through PR, specifically review publications and websites.

· Identify media opportunities; write press releases; and communicate with relevant media and publications.

· Increase brand awareness through high ROI initiatives.

Develop and expand the company’s research initiatives:

· Establish a local user panel.

· Develop research initiatives that support the company’s strategic direction.

· Work with industrial design and engineering to maximize research projects and funding.

Supervisory:

· Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates.

· Responsible for completing adequate performance documentation on time.

Marginal Job Functions:

· Other projects as assigned.

Education:

· Bachelor’s degree in business, marketing, or related field required or equivalent combination of education and experience.

Experience:

· Proven leadership and management abilities with the ability to lead a team required.

· Experience in developing and executing marketing strategies required.

· Strong oral and written communication skills required.

· Outstanding market analysis skills required.

· Excellent organizational and computer skills are required.

Other Requirements:

· Proficiency in Microsoft Excel and PowerPoint required.

· Strong computer skills in all Microsoft Office programs preferred.

· Occasional local and domestic travel required.

· Valid driver’s license required.

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs