Marketing and Media Relations Strategist

Job Summary - Essential Functions:

The Marketing and Media Relations Strategist collaborates with out-of-home advertising agency to manage advertising for CATA. This position also tracks and analyzes performance indicators for advertising, including social media.

• Coordinate between all internal departments and out-of-home advertising agency for ad review and approval, fleet availability, ad installation and removal according to schedule and commitment, advertising-asset management, policy compliance.
• Work directly with out-of-home advertising agency on policy matters related to advertising, duration of advertisements in market and removal of expiring ads.
• Escalate any advertising issues, advertiser complaints and requests for appeal, in accordance with policy.
• Track and report advertising sales, revenues, and any shortfalls in our minimum annual guarantee.
• Analyze performance indicators.
• Streamline in-house advertising ad buy with out-of-home and external media, including production, installation, removal and storage processes.
• Issue cease-and-desist letter to businesses and individuals who flyer CATA properties in violation of policy.
• Manage public postings and notices.
• Assist with sponsorship requests, including the creation of sponsorship selection criteria.
• Manage media-monitoring software.
• Manage social media analytics and report to department managers.
• Consistently provide prompt, courteous, and appropriate service to the public.
• Know and perform all job duties within essential functions and as directed by CATA management, policies, procedures, and contractual agreements.
• Perform other duties as required by the Director of Marketing and Customer Experience.

Reports To:

Director of Marketing and Customer Experience

Qualifications:

• Bachelor’s degree in Communications or related field required.
• Previous experience in media relations strongly preferred.
• Must be flexible, self-motivated, have excellent problem-solving skills and follow-through.
• Must possess excellent skills in Microsoft Office Suite, including Word, Outlook, Excel and Powerpoint.
• Strong negotiation skills.
• Able to communicate effectively, handle details, meet deadlines, and work independently and under general direction.
• Able to perform essential functions and duties and to perform other tasks as assigned.
• Cooperative, willing to work with and learn from others, and able to react productively to change.

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This job description is stated in general terms and does not describe all duties which

may be assigned or required.

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