DTC and Marketplaces Manager - Full-time

Description:About bakerly:

Bakerly, a happy family-owned company, is proud to be home to one of the fastest growing brands in the US food industry! We are a baked goods manufacturer that places an emphasis on absolutely delicious, premium and authentic recipes that use only the very best ingredients. Our lovely offices located in Miami FL, Easton PA or San Antonio TX will make you feel right at home!

Please visit our website to learn more about our delicious French crêpes, golden croissants, fluffy pancakes and our large range of outstanding French brioches. Bakerly's Philosophy is simple: Companies don't succeed, people do!; Probably the reason why we have been certified for 5 years in a row a Great Place To Work with a very high ranking! so let's Work Hard, Play Hard!

The Position:

Bakerly is seeking a proactive, highly motivated and experienced DTC & Marketplaces Manager to oversee our direct-to-consumer (DTC) operations and increase our sales on marketplaces. Reporting to our E-commerce & Digital Marketing Manager, the ideal candidate will have a proven track record of driving sales and growth through various online channels.

Key Responsibilities:
Effectively lead multiple projects and manage a team of 1-2 direct reports, agencies and 3rd party resources to accelerate online business growth

· Develop and execute data-driven strategies to grow revenue, increase market share and support the overall brand experience on our DTC website and marketplaces such as Amazon, Walmart etc.

· Optimize customer experience and site conversion by analyzing consumer behavior and key metrics (conversion rate, cart abandonment, AOV etc.) and applying insights to future site initiatives

· Lead cross-functional team and 3rd party partners to develop new features and functionality on the website

· Develop and execute a robust email and SMS marketing strategy that includes segmentation, A/B testing, and analytics to increase sales, open rates, click-through rates, and conversions.

· Oversee DTC & marketplaces content needs

· Leverage digital tools to analyze, interpret, and derive actionable insights for improving DTC sales and ROI

· Partner with customer service team to solve any order processing issues and troubleshooting any website user issues

· Lead strategy to grow subscription sales while reducing churn

· Analyze key performance metrics, including sales data, traffic trends, and customer behavior, to identify opportunities for improvement and growth

· Select and manage agencies and 3rd party resources to accelerate online business growth including (SEM, Amazon PPC etc.)

Requirements:Requirements:

· 4+ years experience in e-commerce

· Complete understanding of Shopify Plus and Amazon Seller Central, including store setup, automation, inventory management, product listings, email automation etc.

· Strong analytical skills

· Self-starter - entrepreneurial mindset and comfortable with evolving strategies

· This person must be effective in working under deadlines, prioritize issues and manage concurrent projects

· Approachable manager with an ability to build positive relations with customers and team members

· Strong understanding of current e-commerce trends and best practices

· Solid knowledge of digital analytics tools (Google analytics, Data studio, Triple Whale etc.)

· Exceptional attention to detail with keen ability to meet important deadlines, highly organized and self-starter

Location:
In our new beautiful Coral Gables office.
Benefits:

· Amazing company culture - we want to make every customer happy, so we want you to be happy first. We balance freedom with responsibility.

· Competitive base salary

· Great career growth opportunity

· Full health, dental and vision plans for you and your family

· 401K

· Paid holidays

Start Date: ASAP

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