Associate Product Marketing Manager

ABOUT METRC

Metrc is the most trusted and experienced provider of cannabis regulatory systems in the United States and is growing extremely rapidly to expand globally. We provide a solution that combines advanced software, radio-frequency identification (RFID) technology, a dedicated customer-support team, and a secure database to track and trace cannabis from growth, harvest, and processing to testing, transport, and sale. As the Associate Product Marketing Manager, you will have the opportunity to thrive in a fast-moving, fluid environment, and be passionate about implementing change, great processes, and procedures in a commercial setting at a fast-growing technology company.

GENERAL OVERVIEW

This position is primarily responsible for gaining a deep understanding of markets and buyers to support the execution of a product’s go-to-market strategy. The Associate Product Marketing Manager must work cross-functionally, collaborating with key stakeholders from other teams across the business (e.g. product management, marketing, sales, customer success, etc.).

The Associate Product Marketing Manager must gain a strong understanding of the product’s buying audiences and their needs and often acts as a subject matter expert (SME) who advises on the market, buyers, and product across marketing and sales functions.

KEY RESPONSIBILITIES

Core duties and responsibilities include the following.

• Embodies Metrc’s Leadership Principles
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Help develop and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution playbook.
• Manage launch planning and orchestrate execution of the commercial release of a product.
• Understand and support our sales channels via sales enablement and training; Develop internal and external tools and teach them how and when to use it.
• Gather customer references, testimonials, and use cases to support customer marketing and advocacy efforts.
• Develop cornerstone content (e.g., blog posts, articles, case studies, webinars, etc.), or assist a formalized customer marketing function in doing so.
• Develop and manage external release communications; Support supplemental training content or other related deliverables.
• Assess product marketing effectiveness through key performance indicators, and other key metrics, and report back to the business.
• Market intelligence - understand our buyers, who they are, their needs, and how our solutions can help solve pain points.
• Support market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles.
• Understand the competitive landscape and how competitors are positioned; Develop and maintain competitive intelligence enablement.
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.
• May perform other additional duties and responsibilities as assigned.

QUALIFICATIONS- KNOWLEDGE, SKILLS, & ABILITIES

• Strong collaborator: Effectively interact with cross-functional teams and third parties.
• Excellent organizational and project management skills.
• Must be able to think analytically, creatively, and keep the bigger picture in mind.
• Capable of working well as part of a team and independently.
• Capable of managing multiple projects simultaneously with different deadlines in a fast-paced environment.
• Metrics oriented: Effectively sets goals, successfully manages projects, and proactively analyzes results.
• Professional, clear, and concise written and verbal communication skills, including strong presentation skills.
• Ability to translate technical information into written customer-facing content and messaging.
• Proficient in Microsoft Office Suite
• Familiar with marketing automation tools and business intelligence tools.

BACKGROUND, EDUCATION, & EXPERIENCE

• 1-3 years of marketing experience; Product marketing experience preferred.
• Related market/industry experience preferable.
• Technical/product experience preferable.
• Bachelor’s degree in business or marketing.

ORGANIZATIONAL INTERLOCKS

• Portfolio marketing
• Product and technology management
• Solution marketing
• Content management
• Segment/industry marketing
• Global/integrated marketing, campaigns, demand center
• Corporate communications
• Customer success/marketing
• Field sales/marketing
• Sales operations, sales enablement, and sales training
• Channel marketing
• Marketing operations
• Legal
• Finance

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Hybrid position
• Frequently required to sit
• Frequently required to talk or hear
• Continually utilize visual acuity to operate equipment, read technical information, and/or use a keyboard and mouse.

TRAVEL

• Limited travel expected (>10%) – subject to change

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Metrc is an Equal Opportunity Employer, and all qualified applicants and team members will be considered for employment and advancement without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, marital status, disability, genetic information, military or veteran status or any other characteristic protected by federal, state or local law.