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in Victoria, TX
Marketing Director
•13 days ago
Estimated Pay | $60 per hour |
---|---|
Hours | Full-time, Part-time |
Location | Victoria, Texas |
Compare Pay
Estimated Pay We estimate that this job pays $60.26 per hour based on our data.
$33.39
$60.26
$103.99
About this job
Job Description
Job Description
The Marketing Manager for the Atzenohffer Auto Family is responsible for keeping our marketing efforts; on brand, on time, and on target while growing our online reputation and creating for opportunities for sales and service.
The Marketing Manager for Atzenhoffer Auto family will;
- Develop and manage the organization's digital content strategy, including but not limited to; website content, social media campaigns, online ads and promotional materials.
- Create and execute innovative SEO strategies to drive traffic to the organization's websites
- Monitor website analytics and utilize data to create actionable insights and recommendations
- Use analytics tools to optimize content and website for search engines
- Manage online media campaigns, including budgeting, optimizing, and tracking.
- Reputation management
- plan and implement strategies that consistently drive positive reviews to all of the organizations publicly displayed review spaces
- respond to all reviews recieved
- Manage Atzehoffers CO-OP accounts with our manufacturer partners
- Become expert on CO-OP rules, polices, and guidelines
- Work with our Advertising Agency to ensure all CO-OP opportunities are being utilized
- Work with The Automotive Ad Agency to ensure all CO-OP opportunities are filed correctly with the manufacturers, filing those personally that fall outside of The Auto Advertising Agencies purview.
- Manage Atzenhoffer’s Point of Sale (P.O.S) materials
- Ensure all P.O.S materials (both internally developed and OEM provided) are promptly and properly displayed through out the dealership
- Manage the marketability of our customer facing facilities
- Develop Digital Content Strategy & Creation
- Develop content strategy that aligns with the dealership’s goals of growing our followers and reach
- Create content at a consistent pace to keep our social media channels, and website consistently full
- Content Publishing
- Publish content within the time timetable that supports the dealership’s strategy
- Performance Monitoring and Reporting
- Develop a list of KPI’s that tell the story of the dealerships digital performance
- Report those metrics to management both weekly and monthly
- Develop a list of KPI’s that tell the story of the dealerships digital performance
- Advertising Agency – Management
- Assist in holding our advertising agency to account in terms of campaign implementation, and time promises.
- Provide TAAA assistance from our end as needed.
- Manage sponsorship and community involvement opportunities that forward our reputation in the community
Other Duties
- Other duties and jobs as communicated by management