Digital Advertising Strategist

We’re the leading digital marketing provider for insurance agencies in the United States. We’re committed to providing our clients with customer service they love and solutions that deliver results. BrightFire offers insurance agency websites, social media marketing, reviews & reputation management, pay-per-click advertising, and local listings management.

To learn more about BrightFire, visit our website at www.brightfire.com.

About the Position

As a Digital Advertising Strategist at BrightFire, you’ll play a key role in the implementation, optimization, and ongoing day-to-day management of multiple pay-per-click (PPC) / paid search accounts in order to drive measurable revenue for our insurance agent clients. You’ll discuss paid search goals with our clients, set proper expectations, build out / manage their campaigns, and communicate results to our clients via email, phone calls, and/or Zoom meetings. You’ll also be expected to drive long-term paid search customer retention and help the rest of our team do the same. The ideal candidate has a passion for digital marketing and enjoys looking for ways to grow and improve the digital presence of our clients.

Additionally, you’ll play a critical role in leading and developing the overall strategy for our PPC advertising / paid search service.  As a subject matter expert for PPC advertising, you'll help evolve BrightFire's PPC advertising service best practices, test proposed changes, manage tools, train staff, and stay on top of emerging trends. A deep understanding of conversion science and data analysis is required to succeed in this role.

This position is remote.

Ideal Candidate

• You’re comfortable collaborating with your team and sharing your knowledge.
• You love a good deadline and can manage your own time successfully.
• You notice details others don’t and have a high regard for accuracy.
• You’re a team player who believes growth is an ongoing process that is aided by thoughtful, constructive criticism.
• You approach problems methodically so you can act decisively when the time is right.
• You enjoy finding, exploring, and utilizing new and better ways to succeed.
• You like the idea of taking ownership of a process and continuously refining it.
• You enjoy diving headfirst into complex data and can help others understand it too.

Responsibilities

• Manage Google Ads and Google Analytics for client accounts, from initial setup and implementation to ongoing maintenance and analysis.
• Analyze metrics to identify trends and opportunities across our portfolio of clients.
• Build and optimize campaigns to maximize client ROI.
• Follow best practices for campaign strategy.
• Drive the evolution of our PPC best practices.
• Lead and train team members in PPC account management, campaign strategies, and best practices.
• Host and confidently lead client calls via phone or Zoom.
• Document meeting summaries through internal notes and meeting recap emails to clients.
• Input and update client information in HubSpot.
• Ensure that ad campaigns are being delivered accurately and effectively.
• Proactively investigate and work to improve under-performing campaigns.
• Help guide and update BrightFire's digital advertising processes.
• Analyze metrics to discover common trends and find opportunities across our client portfolio.
• Stay up to date on the latest news, trends, and best practices as it relates to the digital marketing services we offer.

Experience & Skills

• 3+ years of client-facing, digital agency experience.
• Advanced knowledge and deep understanding of Google Ads and Google Analytics.
• Google Ads and Google Analytics certifications.
• Excellent written and verbal communication skills.
• Ability to interpret complex data and identify actionable trends.
• Google Ads Editor experience is a big plus.
• HubSpot experience is a plus.

Benefits & Perks

• Competitive Salary
• Annual Performance Bonus
• Competitive Paid Time Off 
• Approximately 10 Paid Holidays Per Year + 2 Floating Holidays
• Retirement Plan 401k + 4% Company Matching
• 100% Remote Position
• 100% Paid Employee Health Insurance Premiums
• Discounted Vision & Dental Insurance Available
• Flexible Work Schedule
• Provided Company Laptop & Peripherals

BrightFire is an equal opportunity employer and our team is the foundation of our company. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our dedicated staff invests in their work represents a significant part of not only our culture but our reputation and achievement as well.

All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law. BrightFire will not tolerate discrimination or harassment based on any of these characteristics.