Social Media Specialist

Job Title: Social Media Specialist

Classification: Exempt

Reports To: Social Media Supervisor

Who We Are:

Founded over 35 years ago, NIC Industries Inc.'s vision was to manufacture coating products that would truly have a global impact. NIC now manufactures industry-leading coatings that are distributed and sold in nearly 90 countries around the world. Cerakote, Prismatic Powders, and Performance Materials operate as separate divisions of NIC which has grown to be included in the top 25 largest paint and coating manufacturers in the United States. NIC’s customer base is as wide as its geographical impact, with applications in technology, aerospace, sporting goods, and the automotive industry.

What We Value:

INTEGRITY: An uncompromisable commitment to integrity is paramount to long-term success; victory without it is hollow and short-lived.

DEVELOPMENT: Continuous professional growth of our team is crucial to maximizing excellence, innovation, and organizational resilience.

STEWARDSHIP: We must be good stewards of the trust we have earned from our customers, employees, and vendors.

TECHNOLOGY: Advancing core technologies through prioritized, focused investment is vital to the success and endurance of our company and our customers.

INVESTMENT: Investment of all company resources must be made with calculated planning to achieve an intentional outcome.

Job Overview:

General Summary:

NIC Industries is seeking a full-time (in house) Social Media Specialist that will be responsible for the procurement, publishing, and management of content on NIC's Cerakote, Cerakote Automotive and Prismatic Powders social media channels. This position will work in cooperation with the Social Media Supervisor and all job functions will be in accordance with company policies, strategies, and goals.

Essential Job Functions:

(Applicant/Employee must have the ability to perform essential job functions with or without accommodations.)

• Daily Facebook, Instagram and TikTok timeline posting that is on brand.
• Daily Facebook, Instagram and TikTok story posting, Pinterest posting as applicable.
• Answer and manage DM, IM and comments on Instagram, Facebook, and YouTube.
• Manage company's content calendar.
• Manage company's social content folder of images and videos.
• Identify trends on social media and suggest strategies and ideas on how to capitalize on them.
• Be the boots on the ground via social by communicating to teammates; trends, unique uses of our products and any potential sales leads or opportunities.
• Manage organic engagement to ensure our brands remain alive, growing, and helpful to our audience.
• Assist Social Media Supervisor in managing comments on all paid social ads.
• Approval of Gallery submissions.
• Participate in video creations.
• Occasional social engagement on evenings and weekends will be required.
• Other duties as required.

Skills & Abilities Required:

• 1+ years of Facebook and Instagram management for a medium to large size brand.
• Working knowledge of Microsoft Office including Word, Excel, and One Note.
• Attention to detail, critical thinking, and analytic skills.
• Ability to be successful and productive while working under time constraints.
• Easy to work with and ability to accept direction from management.
• Works efficiently both independently and in teams.
• A “can-do” attitude.

Additional Skills Preferred:

• Understanding of Google Analytics and implementation of UTM tracking
• Knowledge and experience using Facebook’s Ads Manager and scheduling tools
• Experience and efficiency using Adobe Photoshop
• Photography/Videography shooting and editing - not necessary but helpful

Physical Requirements:

• Sitting for extended periods of time daily.
• Ability to lift weight above head when required.

Benefits:

• Competitive salary, monthly bonus, and benefits package.
• Opportunities for professional development and training.
• A dynamic and collaborative work environment.

 If you are a dedicated marketing professional with a passion for problem-solving and excellent communication skills, we encourage you to apply for this exciting opportunity to advance your career in marketing.