Marketing and Communications Manager

PMC is a recognized healthcare provider in the communities of Moore County, Lee County, Cumberland County, Chatham County, and the surrounding six counties. Locally owned and managed, PMC offers a broad range of primary and specialty care services to the communities we serve. The physicians and healthcare team of professionals at PMC share a commitment to patient-centered care that is physician-led and utilizes the latest advances in medical technology. This combination of leading-edge medicine and deep compassion for the people we serve has been a hallmark of PMC since 1952. PMC consists of over 130 providers, approximately 750 employees, and 16 locations.

Benefits to support you and your family:

PMC is proud to support the total health and well-being of our team members so they can thrive personally and professionally. That’s why, as part of the PMC team, you’ll have a package of benefits that covers your health, well-being, family, and future. For more information regarding our benefits, click here to watch our benefit video or click here for our benefits overview guide.

What will you do as a PMC Marketing and Communications Manager

As a PMC Manager, you will serve as an essential part of the patient’s experience by providing ongoing support for developing and implementing the organization's marketing, community relations, communications, promotional activities, and special events to market the system's services, products, and programs. The position provides communications support for various strategic priorities, marketing programs, promotions, and content (internally and externally), including development, design, and direction. The position will assist with media buys and oversee the growth of social media platforms. The individual will also maintain relationships with media relations and vendors. Develop communications tactics to support the healthcare organization's overall strategic goals and work closely with departments and service lines to develop plans to meet objectives and implement marketing plans.

A day in the life of a PMC Marketing and Communications Manager may include:

• Maintain a professional image and exhibits excellent customer relations to patients, visitors, physicians and co-workers in accordance with PMC’s mission and values.
• Responsible for marketing and communications projects to support strategic initiative.
• Direct marketing and public relation plans for service lines, as well as, manages service line marketing needs and design of marketing materials.
• Build and maintain relationships with external and internal shareholders.
• Management of various programs and possible events.
• Assist with Pinehurst Medical Clinic website, and digital signage needs within the clinics.
• Oversee the growth of social media platforms to include content development, market trends, and target audiences.
• Contribute to the vetting of media opportunities and helps to manage PMC’s response to news, events, issues, and crises as they arise.
• Champion brand standards and ensures consistency of brand image and message across marketing/media and communications projects and initiatives.
• Local travel to various clinic locations throughout the PMC network.
• Being a key piece in the PMC mission by providing the highest quality of care to our patients and the communities we serve.

Required Qualifications

• Ability to write and edit copy for a variety of communication pieces.
• Proficient in digital marketing tools and platforms, including social media management marketing tools, email marketing, and review management tools.
• Skilled at managing multiple projects and meeting deadlines.
• Ability to analyze marketing data and metrics to evaluate campaign performance, identify trends and make data-driven recommendations for optimization and improvement.
• Maintains a high level of organization and attention to detail.
• Adaptable to change, and willing to learn new technologies.
• Possesses strong interpersonal skills and professional standards.
• Ability to read, analyze, interpret, and apply PMC policies and procedures, medical terminology and governmental regulations. Ability to clearly communicate and apply policies and principles to solve problems and deal with a variety of situations. Excellent written and verbal communication skills.
• Demonstrated ability to handle delicate situations with diplomacy and tact
• Proven experience prioritizing projects based upon business demands and multiple requests from various entities in a fast-paced, high-production, deadline driven environment
• Proven experience adhering to deadlines and expected delivery

Education & Experience

• Bachelor’s Degree in Marketing, Communications or Public Relations
• At least five years equivalent in marketing / public relations experience with demonstrated success preferably within a healthcare setting.

The Pinehurst Medical Clinic is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.