Marketing Coordinator

The Marketing Coordinator reports directly to the Senior Executive Assistant/Manager and in collaboration with the Executive Management Team. This is a hybrid position responsible for the development and management of the agency’s brand in all aspects of marketing, communications, and social media to raise public awareness for the agency including social media management, website management, mobile app management, and e-mail marketing.

Critical to the position is knowledge and proficiency in the use and application of Microsoft Office products. The position also mandates that the individual possesses the degree of professionalism and ethical standards necessary to maintain confidentiality and sensitivity to information. This position is located in the Wilkes-Barre corporate office. Occasional travel to our regional offices (Lehigh Valley, Philadelphia, and Pittsburgh) is required for this position.

ESSENTIAL FUNCTIONS

Marketing and Social Media

· Enhances the Agency’s corporate image and identity.

· Coordinates the development and executes a comprehensive marketing plan that includes events, media relations, press releases, social networking, annual reports, website, newsletters, branding and legacy giving.

· Coordinates, develops and maintains marketing materials that will enhance the public image of the Agency.

· Manages and designs content for the agency’s online presence.

· Implements best practices for website performance including search engine optimization, content creation, and design.

· Design and print event materials including save the dates invitations, flyers, programs, and signage.

· Manages social media presence – (Facebook, Twitter, and LinkedIn).

· Administer content and information for the agency’s employee Mobile App “SBS Hub.” Create pages as needed.

· Explores and recommends advertising and promotional events and activities.

· Manages paid media placements for the agency.

· Manages and creates strategic online advertisements from Facebook, Google Ads, and 3rd party vendors.

· Writes press releases and prepares information for the media.

· Create and maintain mailing databases to send out alerts, newsletters, and e-mail blasts.

· Investigate possibilities of program partnerships and strategic alliances that will extend the Agency’s brand in the community and increase avenue of support.

· Responsible for sourcing and management of marketing tools, resources, etc. with 3rd party vendors.

· Participates in Agency special events as directed, including annual fundraising events for marketing purposes.

· Reviews & optimizes social media analytics to enhance targeting, delivery, and engagement.

MINIMUM QUALIFICATIONS/REQUIREMENTS

(Education and/or Experience/Physical Demands/Other Skills and Abilities)

Education and/or Experience:

Bachelor’s Degree from an accredited college/university and 3 years work experience in marketing or; Associate’s Degree in a relevant field with at least five years in a marketing role. Experience with Microsoft Office, MailChimp, and WordPress. Experience managing and creating content for social media platforms. Including but not limited to Facebook, LinkedIn, and Twitter. Experience managing paid social media advertisements preferred.

Advanced branding and graphic design skills. Proficiency in Adobe Creative Suite or Canva.

Experience managing vendor relationships (printers, website/mobile app developers, and other creative professionals).

Knowledge of SEO/SEM, Google Analytics, and Google Ads preferred.

Experience with not for profit, human service agencies preferred.

Experience conducting grant seeking opportunities preferred but not required.

Step By Step is proud to be an Equal Opportunity Employer. At Step By Step, we are committed to and value an inclusive and diverse workforce and we believe that diversity and inclusion among our workforce is critical to our success. Equal employment opportunities are available to all applicants and staff without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, political affiliation, parental status and any other characteristics or protected category prohibited by local, state or federal laws. All employment decisions are based upon qualifications, merit, and business necessity