Senior Director - CMI/Measurement

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total by Verizon & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

What you'll be doing....

• Drive customer and marketing Research & Insights and Marketing Analytics for the Value Organization and Marketing team

• Lead and develop insights team in finding actionable customer insights that lead to marketing strategies and tactics that will drive demand gen and awareness. Have a deep understanding of customer insights that matter and a deep understanding of consumers to drive leadership of this group.

  • Qual and Quant primary research leader of team

  • Vendor selection and management

  • Clear understanding of business plans and category to yield actionable insights and actions

• Collaborate with business partners and team members to translate questions into research designs, analytics plans and customized reports

• Awareness and engagement Tracking Oversee Brand Health & Management (NPS)

• Drive Marketing Effectiveness including Analysis & Insights

  • Establish Metrics that Matter to drive the business but also understand the overall business metrics and marketing's role in achieving those metrics.

  • Establish KPI scorecards for marketing strategy team

  • Analyze large data sets and extract actionable insights

• Run Marketing Analytics including marketing mix modeling (MMM) and be able to extract insights to forecasting.

• Lead read-outs to business, marketing and cross company, deliver concise executive level reporting and presentations for all read-outs. Responsible to Communicate news that matters across the org.

• Report on insights on now and future consumer trends that impact Value brands.

• Serve as an influencer with executive leaders, representing the voice of our Customers through compelling storytelling

• Build strong relationships and trust by serving as an evangelist of the team and its capabilities

What we are looking for....

• 10+ years Brand/Consumer research experience, focus on marketing and customer.

• Advertising and marketing agency experience is a plus

• Research design experience

• Strong use of syndicated research and understanding of how to research specific business or customer questions.

• Translating research and data results to customer targets and product/service recommendations

• Experience with MMM and marketing analytics is a must

• Strategic problem solving, intellectual curiosity, marketing and brand experience, ability to craft a story out of the insights/findings, ability to meet with senior leadership and get to the point, collaboration, demonstrate flexibility and agility, desire to win, confidence.

• Analytic mindset and ability to understand the science well and synthesize for leadership.

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $193,000.00 and $358,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.