Partner Marketing Manager

Job Description

As a Partner Marketing Manager at Epsilon, you will play a pivotal role in supporting the growth and success of our partner ecosystem within the B2B Marketing Tech industry. Reporting to the VP of Channel Partner Marketing & GTM, you will leverage your experience to collaborate closely with cross-functional teams to drive partner marketing initiatives, enhance partner relationships, and contribute to the achievement of our team's remit as a key driver and contributor to pipeline / revenue.

KEY RESPONSIBILITIES:

Partner Relationship Management:

• Build and nurture strong relationships with strategic partners.
• Collaborate with partners to align on marketing strategies and initiatives.
• Act as a key point of contact for partner inquiries and requests.

Marketing Tactic Execution:

• Assist in the development and execution of partner-focused marketing strategies.
• Work across the org to create compelling content and enablement sessions for partners, via marketing, sales, client teams, etc.
• Implement integrated solution messaging to maximize partner engagement.

Demand Generation:

• Drive awareness and demand for our products and services among partner representatives.
• Support the identification of target accounts and track opportunities in Salesforce (SFDC).
• Qualify account opportunities and contribute to sales pipeline development.

Project Management:

• Manage the execution of marketing tactics that align with annual strategy and partner Go-To-Market (GTM) plans.
• Ensure projects are delivered on time and within budget.
• Track and report on the progress and success of marketing initiatives.

Collaboration and Cross-functional Support:

• Collaborate with the sales and product teams to develop joint marketing programs.
• Assist in the creation of marketing collateral and sales enablement materials.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in partner marketing, preferably in the SaaS or B2B Marketing Tech industry.
• Proven track record of successfully executing partner marketing programs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Proficiency in Adobe, Salesforce (SFDC) or similar CRM software.
• Excellent communication and presentation skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Self-motivated and able to work both independently and as part of a team.

Success in this role requires a combination of strategic thinking, relationship-building, project management skills, and a results-oriented mindset. Adhering to these criteria will contribute to your effectiveness as a Partner Marketing Manager and drive the growth of your company's partner ecosystem. Success in the role of Partner Marketing Manager will depend on various criteria. Here's a list of key criteria for success:

• Partner Relationship Development: Build and maintain strong relationships with strategic partners, fostering trust and collaboration.
• Demand Generation: Drive partner awareness and demand for your products and services among partner representatives.
• Project Management: Efficiently manage marketing projects, ensuring they are completed on time and within budget.
• Cross-functional Collaboration: Work effectively with cross-functional teams, including sales and product teams, to develop joint marketing programs.
• Communication Skills: Communicate effectively with partners, internal teams, and leadership to convey strategies, progress, and results.
• Professional Development: Invest in continuous learning and development to stay competitive and enhance skills relevant to the role.
• Teamwork: Collaborate effectively with colleagues and contribute to a positive and productive work environment.
• Problem-Solving: Quickly identify and address challenges or obstacles that may hinder the success of partner marketing initiatives.
• Leadership: Show leadership qualities, even within a collaborative team environment, by taking ownership of projects and driving them to completion.
• Measurable Results: Demonstrate the impact of partner marketing efforts through clear reporting and tangible results.
• Alignment with Company Values: Align with the company's mission, vision, and values, promoting a positive and ethical corporate culture.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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