Digital Marketing Manager

Element, a leading player within the Testing, Inspection and Certification sector are looking to hire an experienced Digital Marketing Manager.

You will spearhead the online & offline marketing our new B2B SaaS solution in the medical device compliance sector. This role entails co-defining a comprehensive marketing strategy, from understanding customer profiles to selecting optimal channels. You'll manage and optimize robust marketing campaigns, leveraging digital tools and analytics for maximum ROI. Collaboration with Sales and Product teams will be key to aligning marketing efforts with our business goals. As one of the first marketing hires, you're also expected to shape the future of the team, contributing to the hiring and training processes as we grow.

Shape the marketing strategy, understand customer needs, refine online messaging, and identify effective channels for promotion
• Solicit feedback loops with the sales team to align sales and marketing strategies, sharing insights from campaign performance and market research
• Collaborate on building the marketing team, determining hiring strategies, managing budgets
• Lead the team in defining and managing strategic goals and deliverables for our marketing channels and track implementation success which includes the creation of content to drive awareness and traffic.
• Lead all public relations work (incl. key events/appearances) and key sponsorships/partnerships
• Be the overall Content Marketing 'Captain' by building relationships with influential players in the industry and be an evangelist for our distinctive product offering
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, and maintain our social media presence across all digital channels
• Plan and execute physical campaigns like conferences, webinars, and other participation-driven events
• Plan and deliver content in the form of white papers, fact sheets, case studies, webinars, online and offline presentations, tradeshows, blog posts, paid advertising in industry magazines, etc.
• Prepare and present reports showing the performance of marketing campaigns, and customer insights in exec meetings
• Manage the Digital Marketing Team and interpret analytics from the digital channel into tactics

• Requires experience in developing comprehensive marketing strategies, including the use of MarTech stack and the establishment of key performance metrics
• Existing knowledge of medical device marketing strategies is an advantage
• Experience in managing agency relationships and in planning and buying campaigns, implementing bidding strategies
• Understanding of the MedTech landscape and keenness to learn more about the field
• Outstanding communication skills; high level of creativity, independence, and ability to project confidence
• Ability to interpret complex product information, customer contracts, marketing materials, and articulate compelling brand messages
• Action-Oriented, Customer-Focused, Creativity, Entrepreneurial Drive
• Desire to coach and mentor team members
• Bachelor's degree is preferred

#LI-SL1

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to 'Make tomorrow safer than today'.

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming "the world's most trusted testing partner".

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.