Marketing Coordinator - Cerakote Products

Job Title: Marketing Coordinator – Cerakote Products

Classification: Exempt

Reports To: Director of Marketing

Who We Are:

Founded over 35 years ago, NIC Industries Inc.'s vision was to manufacture coating products that would truly have a global impact. NIC now manufactures industry-leading coatings that are distributed and sold in nearly 90 countries around the world. Cerakote, Prismatic Powders, and Performance Materials operate as separate divisions of NIC which has grown to be included in the top 25 largest paint and coating manufacturers in the United States. NIC’s customer base is as wide as its geographical impact, with applications in technology, aerospace, sporting goods, and the automotive industry.

What We Value:

INTEGRITY: An uncompromisable commitment to integrity is paramount to long-term success; victory without it is hollow and short-lived.

DEVELOPMENT: Continuous professional growth of our team is crucial to maximizing excellence, innovation, and organizational resilience.

STEWARDSHIP: We must be good stewards of the trust we have earned from our customers, employees, and vendors.

TECHNOLOGY: Advancing core technologies through prioritized, focused investment is vital to the success and endurance of our company and our customers.

INVESTMENT: Investment of all company resources must be made with calculated planning to achieve an intentional outcome.

Job Overview:

General Summary:

The Marketing Coordinator plays a crucial role in supporting the Marketing team with various administrative and operational tasks. The Marketing Coordinator assists in the implementation of marketing strategies, campaigns, and initiatives aimed at promoting Cerakote products and services. The role requires a blend of creativity, organizational skills, product knowledge and a strong understanding of marketing principles.

Essential Job Functions:

(Applicant/Employee must have the ability to perform essential job functions with or without accommodations.)

Campaign Support:

Aid in the development and execution of marketing campaigns across multiple channels, including digital, website, social media, email, video and print.

Content Creation:

Assist in creating and editing content, such as news articles, email campaigns, ad campaigns, brochures, and website assets including new products, product and information updates, new pages, etc., working closely with Training, Video, Social Media, Sales, Design, Web Development.

Data Management:

Maintain marketing databases, assist in data collection, and perform data analysis to measure campaign effectiveness.

Event Coordination:

Assist in organizing and coordinating marketing events, trade shows, and promotional activities as needed.

Collaboration:

Work closely with the marketing team’s Design, Video and Social Media, as well as Sales, Web Development, Training and other stakeholders ensuring consistent communication to meet project deliverables and deadlines.

Administrative Support:

Provide general administrative support such as scheduling meetings, managing calendars, handling correspondence, and preparing marketing reports, keeping stakeholders informed, and other tasks as needed.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or two years related experience.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office suite and familiarity with marketing software and analytics tools.
• Creative thinking with an eye for detail and accuracy.
• Ability to multitask and prioritize tasks effectively.
• Previous experience in marketing, advertising, or a related field is a plus.
• Experience or a passion for the shooting, hunting and outdoor trades.
• Interest or passion for the automotive industry a plus.

Attributes:

• Understanding of brand identity, positioning, and the ability to ensure consistency across various marketing channels.

• Results-driven problem-solver who takes the initiative and tackles challenges head-on, demonstrating a problem-solving approach.
• Proactive and self-motivated individual with a willingness to learn.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Strong team player with excellent interpersonal skills.
• Ability to adapt to a fast-paced and dynamic work environment.
• Analytical mindset with the ability to interpret data and make actionable recommendations.
• Creative flair with a passion for marketing trends and innovations.
• Ability to learn and retain and understand product-related technical information.

Physical Requirements:

• Sitting for extended periods of time daily.
• Ability to lift weight above head when required.

Benefits:

• Competitive salary, monthly bonus, and benefits package.
• Opportunities for professional development and training.
• A dynamic and collaborative work environment.

If you are a dedicated marketing professional with a passion for problem-solving and excellent communication skills, we encourage you to apply for this exciting opportunity to advance your career in marketing.