Sales Enablement Coordinator

The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.

Job Summary:

The role of the Star Tribune Sales Enablement Coordinator is to plan and execute strategies that empower the sales team to achieve their goals effectively. The Sales Enablement Coordinator is responsible for equipping the sales force with the tools, resources, and training they need to drive revenue growth and enhance customer relationships.

Key Accountabilities:

• Strategy development: collaborate with senior leaders to define the sales enablement strategies aligned with business objectives. Identify areas for improvement and design initiatives to enhance sales performance.
• Content creation and management: work closely with marketing and product teams to develop sales collateral, presentations and other sales materials. Ensure the sales team has access to up-to-date and relevant content that aligns with customer needs and sales strategies.
• Sales process optimization: work with sales leadership to streamline sales processes and identify opportunities to improve efficiency and effectiveness. Analyze data and metrics to identify bottlenecks, gaps and areas for improvement in the sales cycle.
• Sales technology enablement: Evaluate, implement and manage sales enablement technologies, such as CRM systems, marketing automation tools and lead generation systems. Ensure that these tools are effectively utilized and provide maximum value to sales teams.
• Sales performance measurement: Define key performance indicators for the sales team and establish mechanisms to track and measure performance. Provide regular reports and insights to management, highlighting areas of success and areas of improvement.
• Cross-functional collaboration: foster strong relationships with other departments, such as marketing, product, operations and IT to align sales enablement initiatives with overall business objectives. Collaborate on join initiatives and ensure effective communication across teams.
• Continuous improvement: stay updated on industry trends, best practices and emerging technologies in sales enablement. Continuously seek feedback from the sales team and stakeholders to refine and enhance sales enablement strategies.

Requirements:

• Experience in sales enablement, revenue-facing roles, sales training, or sales support, and a demonstrated knowledge of best practices, methodologies, and technologies in each of these areas.
• Measurable experience with having a positive impact on business outcomes, such as win rate, quota attainment, length of sales cycle, etc.
• Experience in executing change management initiatives with established approaches.
• Understands the sales process and plans for each stage of the sales process.
• Bachelor's degree preferred, or equivalent experience.
• Previous media sales experience is strongly preferred.
• Involvement and participation in sales enablement groups or communities (ideal).
• Excellent organizational and project management skills.
• Excellent communication/presentation skills, including oral and written
• Confident decision-maker and creative problem-solver.
• Ability to prioritize work, work well under pressure and meet multiple deadlines in a tight timeframe.

Relationships:

• Immediate Supervisor: Executive Director, Advertising Marketing

More about the Star Tribune:

At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth, and overall well-being. Here is a glimpse into the exceptional benefits we offer:

Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.

Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.

Equal Opportunity Employer: If you're interested in this role but don't meet every single requirement, we still encourage you to apply. The Star Tribune is dedicated to fostering a more diverse and inclusive workplace, and we welcome applicants from all backgrounds.