Director of Marketing

The Ipsos Marketing & Communications Team seeks a Director of Marketing for their U.S. business.

About Ipsos

Ipsos is the world's third largest market research firm and truly an independent voice among leading professional services, data storytelling, and research brands. While many know us for our political polling, the vast majority of our business is in other areas - media & advertising, brand marketing, product innovation, and customer engagement. Ipsos is a prodigious generator of information on the behavior and attitudes of consumers, voters, decision makers, and the general public on all facets of our culture.

About This Opportunity

This position will join a team of 20 within Ipsos' U.S. Marketing team and will report to directly to Ipsos' U.S. Chief Marketing Officer.

The Director of Marketing will work on activating a number of key sales enablement projects transcending across the Marketing team's core practice areas of Content, Design, Events and Activation.

With a special focus primarily on initiatives that align our Marketing activities even more directly with our Sales activities, the Director of Marketing brings a commercial lens to connect USP-oriented messaging and collateral from our 17 Service Line's products and offering to bridge to our related Thought Leadership.

With view on a candidate bringing strong writing and editing skills, the job will also include support for the U.S. Internal Communications activities and social media.

Among the responsibilities:

CLIENT CAMPAIGNS

• Client activation materials writing and creating compelling and concise email campaign assets.
• Marketo and Salesforce campaign journeys creating campaign flows and also responsibility for regular updates across the Service Lines and Client organization to refresh client lists.

SALES MATERIALS & IMPACT STORIES

• Sales materials development: coordination for base content across our 17 Service Lines and crisp, clear, compelling writing/editing and liaison to the design team to see projects through to Activation.
• Case studies development: coordination for base content across our 17 Service Lines and crisp, clear, compelling writing/editing and liaison to the design team to see projects through to Activation.

SOCIAL MEDIA

• Social strategy and support across our U.S. social channels including liaison to the design team for the design of assets and crisp, clear compelling post writing.
• Employee Advocacy strategy and support for activating our U.S. top leaders more on social as well as cascading downward through all levels to rally more advocacy (and thus pull through to clients) for our core content campaigns.

INTERNAL COMMUNICATIONS

• Internal communications support - crisp, clear, compelling writing/editing of regular internal communications supporting our U.S. internal newsletter as well as special projects support for our Executive Committee and other key teams, like HR and Employee Resource Groups.

Qualifications:

• 10-12 years in marketing or marketing communications
• Strong writing, editing and proofing skills
• Experience communicating about data
• Proficiency with MS Office including PPT
• Experience working with Salesforce a plus

Ipsos' Commitment to Diversity & Inclusion:

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For nearly 50 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and allowing employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with codes of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protect.

#LI-MC1
#LI-Hybrid