Marketing Coordinator

Who we are:

We keep on growing because we only bring on the best, and our customers love us for it; our 4.9 star rating is no accident! We have been at this since 1951 here in Fayetteville. We have grown into one of the destination employers within the Fayetteville and Raleigh metro areas. You have seen our trucks and our ads, now we want to see YOU!

Job brief

We are looking for an enthusiastic marketing coordinator to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies and promotional materials.

As a marketing coordinator, you will collaborate with our marketing team, coordinate efforts from external vendors, and work closely with key internal teams including – but not limited to - our customer service team in all stages of marketing campaigns. Your insightful contribution will help develop, expand, and maintain our external & internal marketing channels.

This position will allow you to acquire new marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will ensure our company’s marketing efforts to help us achieve our immediate and long-term company goals. To be successful in this position they must be a passionate, continuous learner with an entrepreneurial attitude and drive to win.

What We Offer:

• Schedule: Monday – Friday
• Salary range: $18-$22 hourly
• Full benefits include: Medical Insurance for the full-time employee, Company paid Dental, Vision, and Life for the full-time employee and their families, with other coverage that can be added
• 401k with company match
• Core Values:

1. Always Do the Right Thing Always Growing
2. Can Do
3. Be Kind – The Golden Rule
4. Always Growing
5. Deliver Wow

• Stability: Family Oriented and family-owned business since 1951. We’re the largest & most established Home Services business in the surrounding areas and we’re just getting started!
• Engaged: Positive team focused work environment with great employee engagement
• Always Growing: Ongoing Professional & Personal Development Training Opportunities
• Fun & Focused! We work hard and play hard – we’re a fun team of rock-stars with can-do attitudes who are driven, focused and have a strong work ethic.
• Community Focus: Established brand with a great reputation – We are dedicated to supporting our community and veterans as well as the greater good by contributing to both local and global causes
• Destination Employer: Established brand with a great reputation & a strong focus on our company culture
• Our Standard: We pride ourselves in providing 5-star customer service experience and it shows with 3,500+ Google reviews (industry average is 200); & over 6,800 5-star reviews on all platforms

Responsibilities:

• Monitor & collect data from marketing campaigns to help ensure the integrity of campaigns (i.e. call listening)
• Monitor & respond to customers on designated social media platforms
• Research industry trends, consumer opinions, & competition
• Gauge customer satisfaction through surveys, polls, & online feedback
• Partner with digital creator to script, produce & refine video content
• Communicate, coordinate, and celebrate relationships with community partners & influencers
• Maximize community partner & influencer exposer through execution of creative ideas & strategy in-person or social media (i.e. live streams or events)
• Secure new & existing awards & recognition opportunities
• Research, plan, & create engaging social media content (LinkedIn & TikTok)
• Assist in planning internal & community-wide events while maintaining brand integrity
• Implement & maintain internal organization & display of marketing materials & accolades
• Assist in creative coordination of brand & marketing materials
• Seek-out & facilitate participation in community events

Requirements and skills

• BS degree in Marketing or relevant field
• Proven work experience as a Marketing Coordinator or similar role
• Demonstrated experience with Email Marketing platforms
• Exposure to the basic principles of SEM and Google Products
• Working knowledge of various social media and Reputation Management platforms
• Strong analytical skills with the ability to cultivate metrics and identify meaningful trends
• Excellent verbal and written communication skills
• Strong desire to learn along with professional drive
• Passion for the marketing industry and its best practices
• Well-organized with a customer-oriented approach
• Exemplify a strong commitment to follow-through
• Project Management Experience is a plus
• Experience with Adobe Illustrator, Photoshop & Canva is a plus

If you feel like this is the career path for you, then click APPLY to submit your resume with a cover letter and an email will follow with the remaining steps.

If you can commit to and live with these principles, then you’re the type of person who will be successful and help our company thrive. If you feel this level of accountability is not right for you, that you’re not willing or able to engage with us at this level and take the steps necessary to do what you say you are going to do and be accountable for your actions…. In other words, live “Above the Line”, then we are not a good fit.

We understand that not every person is ready for this level of commitment, and we appreciate the honesty of those who decide this is not the right place for them. On the other hand, you would make an ideal candidate to join our company if you are willing to commit to the following

Above the Line principles:

1. Always do the right thing - You know what is right and you do it, you hold yourself with integrity, and do right by our customers and our team.
2. Always growing – You are open minded and embrace change and new opportunities
3. Be kind – you respect the feelings of others and honor their dignity; you find compassion for others.
4. Can do – We start with YES and then figure out how there is always a way for the right things to be done.
5. Deliver WOW – You are gracious and passionate, your personality is positive, excited and committed

Equal Opportunity Employer