Senior Professional II (M), IMC Strategy

Position SummaryMaximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.Role and ResponsibilitiesMaximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments, including PR, Digital, Media, and Campaigns. Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor, and product. Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points. Provide a specific direction on the strategy for the product or company's overall brand, brand portfolio, and naming or the high-level direction for building a unique brand image. Manage integrated marketing program to provide the directions such as marketing program messages, marketing directions, and performance management so that various marketing activities, including PR, customer communication materials, and events, can be carried out within a consistent message and a consistent tone and manner.Supervise 4 employees: Flagship Product Marketing Lead, Rugged Portfolio Product Marketing Lead, Chromebook & PC Product Marketing Lead and the Product Training and Enablement LeadSkills and QualificationsBachelor’s degree in Mathematics, Statistics, Economics, a related field, or a foreign equivalent, plus 5 years of progressively responsible post-baccalaureate experience in B2B marketing and product marketing in multichannel content creation. Experience must include B2B and B2B2C product management in wireless technologies, enterprise software, and enterprise hardware to create compelling messages for different target demographics/audiences; mobile solutions and mobile software; sales enablement, including the creation of sales tools and training materials; leading and mentoring product marketers; and serving as company spokesperson. Requires 25% domestic and 10% international travel.Compensation for this role between $234,523 – $254,523 /YearRegular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.Life @ Samsung - Benefits @ Samsung - #LI-DNP* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.SummaryLocation: 837 Washington St, New York, NY, USAType: