TikTok Shop - Customer Lifecycle and Loyalty Senior Product Manager

DescriptionTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join UsCreation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us.About the teamWe are looking for an energetic senior product leader to join our US TikTok Shopping customer User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Products.ResponsibilitiesWorking for the user growth of TikTok Shop (E-commerce business). Design and execute scalable growth strategies WW, while maintaining a sharp focus on local peculiarities.Define and improve key customer lifecycle metrics including number of new customers, repurchase rate, average order value, etc.Facilitate collaboration between the Central team and local teams by designing and deploying the latest tools/best practices WW.Assess and design new loyalty programs to engage and retain active customers, while striving to promote the business and grow customer satisfaction.QualificationsQualificationsBachelor degree or above.Experience with team management and independently responsible for core business metrics.Strategic and logical thinker, with effective planning, analytical and problem-solving abilities.Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.Preferred QualificationsMasters Degree in Business, Economics, Computer Science or a related field. 5+ years of relevant experience in E-commerce or operations in a technology company.Experience with subscription and/or loyalty programs is a plus.Familiarity with SQL is a plus.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accommodations@tiktok.comRegularExperienced