Marketing Automation and Email Director

Job Description Summary

The Marketing Automation and Email Director is responsible for leading and executing Taylor Morrison's email marketing and digital lead management strategy through use of marketing automation technology. This includes using Taylor Morrison's marketing automation and CRM to build and execute plans to deliver goals in customer acquisition, retention and enhancement of the customer experience. This role involves developing and implementing email campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes and identifying new opportunities to advance the Company's objectives through email marketing, marketing automation and digital lead management.

Job Details

Responsibilities:

• Leads Taylor Morrison's email marketing, digital lead management and marketing automation strategy
• Manages a team of email marketing specialists and digital designers and inspires them to achieve challenging goals and deliver a high standard of performance
• Develops and evaluates email marketing programs based on campaign goals, including driving engagement, conversion and retention
• Builds and optimizes prospect and customer communication journeys
• Develops a road map to prioritize rollout of new features and future enhancements such as Mobile Studio for SMS marketing, Personalization Studio, and a transactional API
• Works collaboratively across departments to manage programs from creation through execution, including internal development teams
• Analyzes campaigns regularly (i.e. open rates, click-through rates, bounce rates, conversions), reports insights and provides recommendations for improvements
• Maintains high email deliverability and ensure best practices and anti-spam compliance are followed consistently
• Develops ad hoc emails, landing pages and contact forms as needed
• Manages external agencies related to email and marketing automation
• Stays current on email best practices and marketing technology industry trends to identify opportunities
• Develop talent on current team and build team as needed

Qualifications:

• Experience designing and implementing highly complex customer experience journeys. Excellent written and verbal communication skills with the ability to advocate for a vision as a persuasive, well-organized and compelling presenter
• Leader who is curious and passionate about delivering the optimal customer experience.
• Ability to self-manage, plan, execute and prioritize multiple programs and projects
• Hands-on experience with Salesforce Marketing Cloud, Salesforce CRM, Pardot, Marketo, Eloqua, Dynamics or similar
• Strong understanding of email marketing best practices, including deliverability, list management, and anti-spam regulations
• Excellent analytical skills, including experience with email marketing analytics platforms
• Experience with A/B testing, segmentation and personalization
• Experience with HTML and CSS is a plus
• Relevant Salesforce Marketing Cloud certifications are a plus

Minimum Qualifications

• 10+ years of experience in Marketing
• 5+ years of experience in Email Marketing, with a proven track record of delivering successful campaigns from ideation to execution
• 3+ years of leading and directing cross-functional teams to support on-time execution that meets the program goals
• 3+ years working with Salesforce Marketing Cloud (utilization of the software for a homebuilder is a plus)

FLSA Status: Exempt

Will have responsibilities such as:

• Office or non-manual work, which is directly related to management or general business operations.
• Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule
• Ability to oversee direct reports daily and provide guidance as needed
• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers and higher level manager
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle
• Comply with company policies and procedure

Physical Demands:

• Must be able to able to remain in a stationary position up to 50% of the time
• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

• Competitive Compensation
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• 401(k) with Company Matching Contributions
• Flexible Spending Accounts
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Tuition Reimbursement
• Employee Home Purchase Rebate Program
• Home Mortgage Program
• Employee Assistance Program (EAP)