Vice President of Sales

Location: Greensboro, NC, or Biddeford, ME or Remote

Job Title:  Vice President of Sales

Reports to: CEO

FLSA Status (Exempt or non-Exempt):   Non-exempt, Salary  (Pay based on experience)

Computer Skills:  ERP Software (Syteline & NetSuite) & Microsoft Office (minimum), Tableau and general computer skills

Job Summary:

The Vice President of Sales is a senior leadership role responsible for developing and executing sales strategies to drive revenue growth and achieve organizational goals. This individual will lead and mentor a high-performing sales team, develop strong customer relationships, and collaborate with other departments to ensure a cohesive and effective overall business strategy.

Key Responsibilities:

Sales Strategy and Planning

-          Develop and implement comprehensive sales strategies aligned with overall business objectives.

-          Analyze market trends and customer needs to identify new opportunities for revenue growth.

-          Set ambitious but realistic sales targets and create plans to achieve and exceed them.

-          Analyze customer data to identify market trends and opportunities.

-          Maintain a real-time pulse on the market, product trends, and customer behaviors.

-          Utilize market data to inform strategic decision-making and assess the performance of different channels for growth.

Team Leadership and Development

-          Recruit, train, and manage a dynamic sales team.

-          Provide leadership, guidance, and motivation to the sales team to foster a high-performance culture.

-          Conduct regular performance reviews, set goals, and implement professional development plans.

-          Assign territories, set performance expectations, and ensure the team is aligned with the company's vision and objectives.

Customer Relationship Management

-          Build and maintain strong relationships with key clients and partners.

-          Collaborate with the marketing team to develop compelling customer acquisition and retention strategies.

-          Address customer concerns and ensure high levels of customer satisfaction.

Sales Operation

-          Develop and execute comprehensive sales strategies to achieve top-line revenue growth and profit.

-          Ensure the complete sales and marketing cycle is optimized, from lead generation through account management.

-          Oversee the day-to-day operations of the sales organization.

-          Implement and optimize sales processes and tools to enhance efficiency and effectiveness.

-          Utilize data and analytics to monitor and report on sales performance.

Collaboration and Communication

-          Work closely with other departments, such as marketing, finance, and product development, to ensure alignment and coordination of efforts.

-          Communicate regularly with executive leadership to provide updates on sales performance and strategy.

Budget Management

-          Develop and manage the sales budget, ensuring effective allocation of resources to achieve sales targets.

-          Monitor and control expenses to ensure financial objectives are met.

Qualifications:

-          A bachelor’s degree in business, marketing, or a related field; a master’s degree is a plus.

-          Proven experience in a senior sales leadership role, preferably as a Director of Sales or in a similar capacity.

-          A sales professional with a proven track record of managing accounts and account teams and growing sales while dealing with a varied customer base across diverse channels. 

-          Experience working with independent rep firms, service agencies, and/or regional distributors, both domestically and internationally.

-          Leadership and management of cross-functional team(s)

-          Demonstrated success in developing and implementing successful sales strategies.

-          Strong leadership and team management skills.

-          Excellent communication and interpersonal skills.

-          Analytical and data-driven mindset.

-          Ability to thrive in a fast-paced and dynamic environment.

-          Strong computer proficiency in Word, Excel, and PowerPoint at minimum.

-          Highly organized and detail oriented.

-          Understanding of industry trends and market dynamics.

-          Ability to spend up to 40-60% of time traveling to customers, events, and trade shows over weekends.

Management reserves the right to change the above description at any time as required and does not in any way constitute an employment contract.