Sr. CRO Specialist

About Terakeet:

We are a 100% remote organization with an intentional approach to our Talent Acquisition. While remaining remote, our team is looking to concentrate our hiring in specific locations to better create opportunities for future connectivity and collaboration in-person, for when we might want some time together. Please take a look at the top of this job description to see which areas we are hiring in for this role. This is not hybrid or in-office work in disguise. This is giving you and your future colleagues in your area the opportunity to work together face to face if you would benefit from that.

Terakeet is the preferred Owned Asset Optimization (OAO) partner for Fortune 500 brands seeking online business growth. Our mission and purpose are to bring brands and their audiences together to create meaningful connections. As an organization that knows our people are our greatest asset, we believe in creating a culture based on engagement, growth and fulfillment. That's why our values of Teamwork, Grit, Excellence, Impact, and Partnership guide our hiring and employment philosophy.

Why Terakeet?

At Terakeet, we're comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world's most valuable brands connect with their audiences. We are experts who deliver exceptional outcomes. Together, we win.

Essential Functions

Works collaboratively with a multidisciplinary team of SEO Analysts, Content Specialists, User Experience Designers, Account Managers and Project Managers to evaluate customers' websites, data, and user research to inform A/B test initiatives. This role will be responsible for the successful delivery of client A/B testing engagements and will be hands-on in the planning and execution to drive measurable performance improvements.

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

Responsible for:

• Works closely with the UX lead and/or Sr. UX Designer to execute an A/B test strategy and align on types of UX research or mock ups needed to inform optimization strategy.
• Educate newcomers to CRO tactics and help stakeholders understand the strategy and approach for testing programs and optimizations.
• Set up testing programs from scratch or ability to consult on existing programs within a client organization.
• Develop and manage multiple A/B test initiatives simultaneously, prioritize test roadmaps, write test briefs, and ensure projects are executed on time.
• Conduct in-depth analysis of website traffic, user behavior, and conversion data, providing actionable insights and recommendations based on findings.
• Align on test KPIs, sample size and test run length for all tests.
• Understand testing statistics, differences between Bayesian and Frequentist, and ability to analyze the stats to ensure test validity.
• Ability to communicate findings, progress updates, and recommendations with internal and client stakeholders at all levels of the organization in a clear and concise manner.
• Understand and recommend tag updates for general data tracking or test-specific needs.
• Overall A/B test approach for the organization and how we speak to.

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Preferred Education, Experience, and Skills

• 5+ years experience running enterprise testing programs.
• Proven track record of delivering on KPIs.
• Experience with A/B testing tools, heat mapping tools, or tag management software.
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics with the ability to analyze data and draw actionable insights.
• Strong analytical and critical thinking skills with the ability to break down complex problems.
• Self-starter who can work with team members at all levels of the organization.
• Knowledge of HTML, CSS, JS to articulate test set up and needs for developers.
• Adaptability in the face of shifting demands and situations.
• Comfortability in front of clients and creating positive relationships with team members across the organization.

Pay Transparency

The salary range for this role is $74,000 to $113,000.*This salary range is based off of the market pay for all of the United States; Terakeet applies a multiplier to this range based upon the specific geographic location of a job candidate*

EEO Statement

Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.