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Program Manager, Marketing Automation
•16 days ago
| Estimated Pay | $52 per hour |
|---|---|
| Hours | Full-time, Part-time |
| Location | Seattle, Washington |
Compare Pay
Estimated Pay We estimate that this job pays $51.86 per hour based on our data.
$32.51
$51.86
$80.45
About this job
At Promethean...
We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.
Our company is rooted in our , igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our initiatives.
As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
The Program Manager, Marketing Automation leads ownership of Promethean's global Pardot instance. They are the gatekeepers for the data relationship between regional Pardot activity and Salesforce. It is the Marketing Automation Manager's role to ensure effective procedures and best practices of the global Pardot instance, ensuring data is managed correctly and can be reported on. The Program Manager is the gatekeeper for all email marketing programs and the lead analyst for generating and interpreting marketing reports.
Job Duties and Responsibilities:
- Develop and optimize a best-in-class marketing automation platform, methodology, and infrastructure that intersects with Promethean's marketing tech stack and tools to manage top-of-funnel engagement metrics, lead scoring, and nurturing for Promethean globally.
- Analyze campaign performance and make recommendations for improvements and optimization of content mix, frequency, etc. to meet monthly and quarterly goals.
- Manage third-party MarTech vendors (tasks and time) and Promethean's external third-party consultants for additional support and overflow.
- Optimize and own the database toolset for customer segmentation, augmentation and insights, data hygiene, and synchronization across the MAP (Marketing Automation Platform) and CRM (Salesforce), as well as ensure the database is legally compliant with GDPR and other data privacy laws/regulations.
- Collaborate with the global marketing team on how best to improve data quality, data hygiene, reporting, and segmentation.
- Measure the demand funnel for each stage establish benchmarks and goals for ongoing performance improvement and share with key stakeholders and executives via reporting dashboards. * Update marketing campaign workflows as changes to business requirements dictate.
- Lead marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback.
- Work closely with the marketing teams to deliver highly effective lead generation, event, and demand generation programs.
- Create email campaigns and nurture programs.
- Work closely with sales and sales operations to handle lead scoring, routing, and assignment between Pardot and Salesforce.
- Consult and train marketing teams while establishing best practices on campaign creation and execution as it relates to Marketing Automation and closed-loop reporting.
- Work closely with the web team to ensure forms and data collection are optimized for conversion, and follow all necessary privacy laws.
Job Skills and Qualifications:
- 5 -7+ years of experience with Pardot, Salesforce, or other enterprise CRM systems.
- Good understanding of digital marketing.
- Proven experience delivering effective and innovative B2B digital campaigns.
- Proven experience working with a variety of digital assets.
- A clear understanding of sales funnel dynamics and how digital marketing impacts the sales cycle.
- Solid understanding of web metrics, and digital analytics, with the ability to generate, analyze, and interpret data.
- Strong data and analytics skills.
- Must be able to work under pressure and be able to manage multiple projects across different lines of business.
- Able to work successfully in a team environment.
- Excellent oral and written communication skills.
- Highly organized with strong attention to detail.
- Experience running email marketing campaigns.
- Preferred - experience working with international teams,
- Preferred - clear knowledge and experience with data privacy (GDPR, CASL).
- Preferred - experience in working within the WordPress content management system
Salary Range: $110,000 - $130,000 Plus Bonus Eligible
For business reasons, Promethean does not employ individuals who work remotely in San Francisco, San Jose or Oakland.
Promethean provides a comprehensive and competitive benefits package that offers the flexibility and security to thrive both inside and outside of work.
Our benefits include:
* Medical, Dental, and Vision Insurance
* Spending Accounts (FSA and HSA)
* Disability Programs
* 401(k) Retirement Plan with Matching
* Generous PTO and Holidays
* Parental Leave Programs with Child Care Subsidy
* Paid Volunteer Time Off
* Well-Being Programs (For example, company-wide health challenges)
* And more!
Promethean is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws.
In addition, Promethean values privacy and the protection of personal information. For information regarding personal information we collect and our use of such data please see our privacy policy:
Please contact if you have an accessibility request at any point during the hiring process.
#Promethean #EdTechJobs
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