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Media Buyer
•2 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Clearwater, Florida |
About this job
Job Description
Job DescriptionCompany Description
Bluewater is the expert in direct-to-consumer marketing, bringing all aspects of research, creative, production, digital commerce, and offline and online media together under one roof. Our TV Media Buying team is growing and we’re looking for an experienced DRTV media buyer to be part of our media buying team.
If you live and breathe TV Media, have a passion for using data to drive decisions, and are a master of campaign execution, this is the job for you!
This is an intermediate-level position that offers an exciting opportunity to hone your media buying expertise and apply it to multi-million-dollar Direct Response Television (DRTV) media campaigns for multiple clients.
Responsibilities:
- Media Planning & Buying: Plan, execute, manage, and optimize all types of TV inventory: local/national, broadcast, cable, OTT/CTV, etc.
- Monitor and optimize campaign performance daily
- Cultivate strong relationships with the media industry and TV networks, at both junior (i.e. account executives) and senior levels.
- Negotiate pricing to benefit Bluewater clients.
- Seek out unique opportunities e.g. firesales, packages, etc.
- Provide reports, analysis and media insight to internal teams
- Work closely together with the internal account management and analytics teams.
- Participate, actively engage, and be the expert voice on TV in Bluewater client meetings.
Qualifications:
- 2-6 years of experience with TV media-buying, experience with CoreDirect is a plus
- 2+ years of experience making media optimizations based on performance KPIs
- Proactive: continuously seeks new opportunities
- Strong and fast with numbers
- Strong negotiation skills and analytical mindset
- Understanding of marketing and sales funnel KPIs
- Detail-oriented and organized with strong project management skills
- Strong communicator, verbally and orally
- Able to independently operate and prioritize within a fast-paced environment
- Skilled at Excel and a generally fast learner when it comes to software
- “Can do” attitude and enjoys being a team player
Bluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.
Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.
This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.
This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
Company Description
Bluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.\r\n\r\nBluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.\r\n\r\nThis policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
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