Marketing Digital Designer

Location: Hybrid position can be located at a Seacoast office within the state of Florida

As a Digital Designer at Seacoast Bank, you'll get to showcase your expertise in creating digital assets for our multimedia and digital communication needs. You will be responsible for developing and deploying effective, aesthetic, on-brand creative for our website, email communications, social media campaigns, and banner ads.

ESSENTIAL JOB FUNCTIONS:

• Design and develop cutting-edge, responsive custom templates, modules, web and landing pages, digital graphics, static and rich banner ads, email campaigns, and email templates.
• Maintain best practices for email campaigns & landing pages and make recommendations for performance optimization.
• Maintain all aspects of web usability, SEO, content, user experience and design, while also working toward enhancing content and ensuring site optimization.
• Manage successful and accurate deployment of all assets, to ensure campaign performance and support A/B testing projects
• Manage to execution deadlines and maintenance
• Troubleshoot and debug collaboratively to resolve coding and trafficking issues
• Track early post-launch campaign activities, and resolve delivery and any performance problems related to setup
• Be able to hand coding responsive HTML emails using HTML and CSS (standard and inline) if needed
• Study design briefs and additional materials to determine project requirements
• Gather requirements, test deliverability, prepare and deploy campaigns
• Offer recommendations for best practices and efficiencies in each phase of our projects (strategy, UI/UX, design, and development)
• Utilize strong attention to detail to create quality code based on Seacoast Bank standards.
• Give realistic estimates of work and deliver on those timelines.
• Proactively identifies, troubleshoots, and addresses issues as they arise.
• Assists in project planning
• Organize the digital ecosystem that houses our owned and purchased touchpoints
• Monitor ADA compliance and ensure digital designs are aligned with usability, accessibility, and web standards.
• Monitor KPI metrics and report out on project successes and areas for improvement.

QUALIFICATIONS:

• Bachelor's degree
• 3+ years of web design and front-end web development, including debugging skills
• 3+ year email deployment and coding experience
• 3+ years graphic design experience
• Advanced experience working in HTML, CSS, jQuery, Javascript, JQuery, JSON, Bootstrap, API's
• Advanced experience with content management systems including Hubspot, Wordpress, Drupal or equivalent.
• Advanced experience with Adobe Creative Suite, specifically Photoshop.
• Experience with marketing automation and email platforms
• Knowledge of email HTML code standards and ability to troubleshoot rendering issues in a wide array of configurations
• Familiar with A/B testing methodology
• Exceptional attention to detail; capable and confident problem-solving skills
• Proven ability to meet deadlines with effectiveness, accuracy, and efficiency
• Proficient with design software and technologies - Adobe Suite, PowerPoint, etc.
• Google Analytics, LuckyOrange/CrazyEgg, and SEMRush knowledge preferred
• Knowledgeable in modern web best practices, including responsive layouts and mobile-first web design, with a willingness to research and learn new practices.
• Knowledge of best practices email marketing - email distribution, dynamic content, testing methodologies, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene
• Understanding of ADA compliance requirements and testing
• Ability to clearly present design ideas and concepts for campaigns and projects.
• Proven experience in a professional digital design role.
• A portfolio of previous digital design work to showcase experience and creativity.
• A team player with exceptional organizational and technical skills.
• Self-starter with impeccable work ethic and accountability.

The ideal candidate is highly creative and deeply skilled in Adobe Creative Suite and possesses extensive knowledge of HTML, CSS, and JavaScript. A dynamic self-starter, the Digital Designer joins the marketing team with proven experience in email marketing and web development, prepared to jump into everything from coding responsive HTML emails and executing campaigns to developing personalized website experiences, landing pages, and digital integrations. You should have proven experience in building and executing campaigns via a Content Management System (CMS) and email platforms.

You are innovative, tech-savvy, and highly collaborative with a passion for exceeding goals through iterative learning. This role is part of a high-impact, data-driven marketing team reporting to the VP, Website & Email Strategy Manager, and working closely with all marketing team members.

WORKING CONDITIONS:

• Hybrid work opportunity
• Occasional extended work hours as dictated by the business or management
• Travel to Corporate Office in Stuart, FL required as needed. Up to 10% travel based on location.

The Statements above are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties, and skills. Because these statements are general, the job description is used for a variety of purposes including job evaluations; performance reviews; recruitment; etc. All Associates are required to adhere to the highest legal and ethical standards applicable to our industry. It is the policy of Seacoast Bank that all Associates will be familiar and compliant with all regulatory, legal, ethical and Bank risk mitigation requirements pertaining to both our industry and their individual roles. This includes the on time, successful completion of annual required training post-hire and effective execution of role responsibilities.

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