Manager of Product Marketing – Audience, Identity, Measurement - Full-time / Part-time

Responsibilities: 

• Establish and execute the go-to-market strategy and launch plans for AIM products and drive alignment across the organization 

• Develop deep understanding of the buying audience by conducting research and gathering insights about target personas, buyer needs, and the purchasing decision process for the AIM products 

• Collaborate and build trust across TV Platform and Beeswax product marketing and management stakeholders as the AIM SME 

• Support an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs 

• Perform market segmentation and prioritize target segments to define the market opportunities for the product and partner with product management to support building business cases to broaden market reach 

• Create and socialize key product-level materials: market requirements, positioning map, go-to-market plan, etc. 

• Monitor and report on the performance of the AIM products you support through the lens of the client segments 

• Consistent exercise of independent judgment and discretion in matters of significance. 

• Regular, consistent and punctual attendance.  

• Other duties and responsibilities as assigned. 

Requirements: 

• 5+ years of experience in product marketing and ad-tech experience with expertise in audience, identity, and measurement solutions 

• Ability to conduct market and customer research to gather insights and assess market opportunities 

• Critical thinker with strong writing, communication, presentation development, and delivery skills 

• Strong storytelling skills, with excellent written and verbal communication 

• Ability to link product launches to organizational campaign themes and goals 

• Ad tech knowledge, focused on data products (preferably through the lens of video ad serving and programmatic transactions) 

• Can live and breathe the journey of the TV advertising industry as it transforms 

Employees at all levels are expected to: 

• Understand our Operating Principles; make them the guidelines for how you do your job. 

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. 

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. 

• Win as a team - make big things happen by working together and being open to new ideas. 

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. 

• Drive results and growth. 

• Respect and promote inclusion & diversity. 

• Do what's right for each other, our customers, investors and our communities. 

Disclaimer: 

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.