Marketing Assistant

Position Summary

The Marketing Assistant plays a pivotal role in supporting the initiatives of the marketing and sales team by extending the ShuBee® brand and ensuring consistent marketing collateral across various media outlets. The primary focus is on creating lead and revenue-generating marketing campaigns and projects to maximize company profits and support sales strategies. Reporting directly to the Marketing Manager, the Marketing Assistant operates with minimal interference, establishing priorities, and meeting goals promptly.                                               

Essential Functions/Responsibilities

Collaborate with the Sales and Marketing teams and the Marketing Manager to support ongoing sales and marketing initiatives including, but not limited to:

• Present ideas for marketing campaigns and strategies.
• Execute marketing strategies.
• Assist with social media and website projects.
• Attend trade shows and company events.
• Support email marketing objectives
• Design custom products (e.g., business cards, postcards, etc) for clients.
• Create collateral in Adobe Creative Suite
• Assist with photography and video production tasks, including editing and finalizing.Support social media marketing objectives.
• Perform client and market research.
• Assist in copywriting for blog articles, white papers, and other business-related posts.
• Utilize marketing software to create forms, surveys, and landing pages for campaigns.
• Help successfully launch new products by working with the sourcing, marketing, and sales teams.

Communicate with clients that reach out through various channels.

Obtain analytical data through tools such as Google Analytics, Microsoft CRM, and collaboration with other departments.

Demonstrate creative thinking and interpret data effectively.

Operate successfully under tight deadlines and time pressures.

Create and modify documents using Microsoft Office, Excel, PowerPoint, and Adobe CS5 Design programs.

Perform general clerical duties, including photocopying, archiving, typesetting, and proofreading.

Other duties may be assigned. Change happens a lot in our environment, and we need someone willing to be flexible and willing to go with the flow!

Qualifications

· Strong written and verbal communication skills

· High level of organization and attention to detail

·Comfort with multitasking in a deadline-driven environment

·Understanding of basic business and marketing concepts

·Excellent time management skills

·Outgoing personality with strong interpersonal and social abilities

·Ability to spot emerging trends

·Familiarity with social media, social networking, email marketing and search engines

· Demonstrated problem solving and critical thinking skills

·Strong writing and copy-editing abilities

Education and Experience

Bachelor’s degree in communications, public relations, marketing, or related field or 1+ years of design experience and marketing desire required.

Computer Skills

Prior knowledge and experience in all Adobe Creative Suite applications are required. Advanced knowledge of all Microsoft applications is desired.  A history of utilizing a company CRM is looked upon highly. Previous knowledge of an online store is a plus.