SEM/SEO Digital Specialist - Full-time / Part-time

Role: SEM/SEO Digital Specialist

Location: Irvine

About the Role:

Shop Your Own Mortgage is looking for an SEM/SEO Digital powerhouse to join our team! 

The successful candidate will possess the rare but winning combination of broad technical prowess and keen critical thinking skills. If you want to work with us, you should have the know-how and the appetite to develop strategies that drive and inspire action.

In this role, you will be our in-house subject matter expert, responsible for developing and executing a complete search engine optimization and marketing strategy. This will include everything from research to publication of all digital content, to identifying growth opportunities that will inform other business decisions.

Responsibilities Will Include: 

• On-page and off-page SEO elements for implementation with a focus on UX

• Incorporation of SEO & SEM recommendations into all content (tags, keywords, internal linking, clean URLs, titles, meta tags, etc.)

• Management of contacts, email campaigns, and workflows through our CRM

• Research and Analysis: keywords, site audits, competition analysis, etc.

• Tracking: identifying and tracking KPIs related to SEM and SEO (CTR, CR, ROAS, etc. as well as authority, page rank, load times, etc.)

• Monthly and quarterly reports on progress and impact of all efforts

• Contributing to ideation and collaborating with other team members to advance our goals (our in-house talents include expert Graphic Design, Video Production, Copywriting, Ads Management, Social Media management, and more)

Qualities of the right candidate:

• A results-oriented, self-starter who doesn’t shy away from a challenge 

• Constantly on the look-out for new ideas, trends, and ways of doing things

• Loves to experiment and get their hands dirty (not averse to taking risks!)

• Works well in a team and independently

• Strong attention to detail and strong writing skills

• Thrives under pressure and appreciates the pace of life in a startup

Skills & Requirements:

• Senior level experience with relevant SEO tools (SEMrush)

• Senior level experience with technical SEO — fixing crawl errors, XML sitemap creation, structured data snippets, implementing canonical tags, etc.

• Strong experience with the Google Suite of Products, including Drive, Google Search Console, Google My Business, Analytics, Tag Manager, and Google Optimize

• Strong SEO copywriting skills

• Experience with landing page optimization and UX design

• Experience with CRM management (bonus points for both Hubspot and Salesforce)

• Experience using Excel

• Basic experience with HTML/CSS, JavaScript, PHP 

Other:

• 3+ years of senior experience in digital marketing and SEO/SEM

• Verifiable examples of past marketing wins

• Exceptional communication and writing skills

• A marketer’s intuition for audience development, trends, and more 

• Additional Nice-To-Haves:

  • 1+ years of experience in either finance or real estate, or an agency background with a diverse portfolio (B2B, B2C, direct mail, trade-shows & activations, etc.)

  • A post secondary degree in business or marketing communications

  • Familiarity with Jira by Atlassian and Slack

About Us:

Shop Your Own Mortgage is a financial technology startup on a mission to improve the way people shop for home financing. For years, home buyers have had to settle for subpar deals because shopping around for a mortgage has been confusing, tedious, and expensive. We’ve developed an application process that combines technology with expert guidance to deliver the benefits of the open market to every applicant. With Shop Your Own Mortgage, home buyers can apply for a mortgage from the comfort of their home, without incurring any fees. Better still, with a single application they get access to dozens of reputable lenders, so they are able to review and compare their top offers before making a decision.

The difficult reality is that mortgage shopping is not something people look forward to. However, by not shopping around, they’re limiting their financial prospects and leaving thousands of dollars on the table. We’re here to help people see things differently -- to promote financial literacy, empower them to contribute to causes they care about, and inspire them to dream big. Homeownership is central to “the American Dream” and we’re proud of the work we do to help families achieve it. We deliver the best way to apply for a mortgage... but what we really sell is peace of mind. 

If you believe you have what it takes to drive change and help grow a brand from an unknown startup to an industry powerhouse, we want to hear from you. Help us tell our story. 

Employment Type: Full-time

Report To: Director of Marketing

Department: Marketing

Benefits: Top coverage

To apply, in addition to your resume, send us a cover letter explaining why you believe you’re the right person for the job. Please include a reference to a recent book you’ve read as a way of demonstrating your attention to detail. If we like what we see, we’ll invite you to a round of interviews, which may include a short take-home assignment to help us gauge your skill level and the way you think.