Marketing Coordinator - Full-time / Part-time

RESORT OVERVIEW, CULTURE AND VISION

Snowshoe is the premier destination for Mid-Atlantic and Southeast skiers, snowboarders and winter enthusiasts. We offer 257 acres of skiable terrain, 1500 vertical feet, 57 trails and the best snow around. Enjoy our world class events, cool mountain temperatures, beautiful vistas and 11,000 acres of unspoiled wilderness.

 

OUR VALUES

Our organizational values describe our shared beliefs, the principles important to our organization; how we want to treat each other and our guests.

 

Integrity                    Performance                 Environment                   Fun                        Collaboration  

POSITION SUMMARY

Coordinate and implement on mountain marketing initiatives including signage and This Week on the Mountain (weekly publication). Assist with the day to day maintenance of social media accounts and organization of digital media files, galleries and shoots. Oversee execution of and reporting on resort sponsorship and partner obligations. Contribute to success of the marketing department by assisting with content generation or coordination of other marketing projects and initiatives as needed. Assistance with Net Promoter Score program.

 

ESSENTIAL DUTIES

This position is responsible for the following job results.

This position is responsible for the following “job results”.

 

Work with supervisor to create and manage a 360 degree plan for on-mountain information and promotion of Snowshoe and Snowshoe partners across all on site touch points.

Maintains inventory and manages content of all physical signage across the resort and off mountain highway billboards.

Tracks sponsorship contracts and requirements via Kore Connect software and coordinates implementation of all on-mountain partner obligations including event activation, park features, social media posts, web write ups, email promos, signage and other requirements.

Provides seasonal recaps of sponsor activity to each resort partner and the Digital Marketing Manager.

Assists Digital Media Producer with organization of image and video galleries and files.

Assists Digital Media Producer with large scale production projects as well as unscheduled content gathering needs.

Executes, in coordination with the Digital Marketing Manager, social media campaigns. This includes the day-to-day maintenance of social media sites.

Complete and distribute the weekly resort guide (This Week on the Mountain) by working with departments across the resort. Must ensure correct hours and seamless communication to guests about events and operations at the mountain. Use the guide as a cross-promotional platform.

 

 

This job description is an overview of the scope of responsibilities and is not intended to be an inclusive list of job tasks and expectations. With the evolution of this resort and position, the responsibilities of this position may change.

QUALIFICATIONS, KNOWLEDGE, SKILL AND ABILITY REQUIREMENTS

·Strong written and oral communication skills.
Experience with Adobe Creative Suite a plus

Must be highly organized

Must enjoy working as part of a team and with partners from outside the resort

Understanding of various social media platforms and strategies

Experience in sales or guest facing position a plus

Experience with photo/video/editing equipment a plus

 

DIRECT EXPERIENCE

Education: Bachelor’s Degree in Marketing, Sales, Ecommerce, or related field.
Experience: 1 year of marketing or sales experience preferred.

 

LEADERSHIP

Understands business complexities and assumes responsibility for driving change

Leads employees or teams of employees to achieve goals

Guides employees through periods of change, even during difficult times or in the face of hard business decisions

Exhibits honesty, integrity in an environment of mutual respect and trust, core values, reliability

ENGAGEMENT

Is inquisitive and curious, always asking questions; Seeks new and/or different or ways to improve the business; Thinks outside the box

Is recognized by others (internally and externally) as being engaged in their role, and someone who can often see things that others have not

Inspires, motivates, develops, energizes, and creates engaged employees, with a solid record of employee retention

Demonstrates true passion for the job, the resort, and the company overall

Displays rigorous commitment to the environment, financial and safety of self, business, and inherent risks through stewardship.

COMMUNICATION

Communicates clearly and appropriately - both orally and in writing

Responds to questions or requests in a timely manner

Conducts regular one-on-one and departmental meetings to ensure a good flow of information

Recognizes and rewards the achievement of his/her team and others; Ensures thank-yous are delivered

All communication is down home and strives to improve upon a high level of guest service in a friendly manner

Proficient in use of technology to include Excel, Word, the Internet, desktop publishing and database management software programs.  Is able to learn quickly those applications not known.

DELIVERY

Achieves high-quality business outcomes for the division as well as delivering good results that help the business overall

Delivers highly accurate end-work product personally and through overseeing others

Able to analyze numbers and draw conclusions from statistical information

Meets or exceeds financial goals, budgets, forecasts

Creates successful strategies that produce results, but is also willing to accept responsibility for shortfalls when appropriate

Ensures a guest driven atmosphere and improves commitment to a service level that exceed our guests’ expectations

FLEXIBILITY

Adapts and is flexible to changing business circumstances across a season, a fiscal year, and/or multiple years; Exhibits willingness to change

Adjusts budgets and reforecasts as needed across the year based on changing business needs

Exhibits flexibility in their thinking, will bend when needed, and will lobby others to change when necessary

Inspires a unified team through understanding was is required for successful, cooperative and fun team success

 

TRAVEL REQUIREMENTS

Any employee or volunteer who operates a company vehicle including cars, trucks, snowcats, snowmobiles, or heavy equipment is required to comply with the Driver’s Standards Policy. This policy also applies to employees or volunteers driving their personal vehicles for company business more than four times per month, averaging 30+ miles per trip. All drivers should receive a full copy of the Alterra Driver’s Standards Policy; if you have not – please contact your Risk/Safety or HR/EE Department.

PHYSICAL DEMANDS AND WORKING CONDITIONS

This position may be required to work evenings, weekends and holidays.

Office Environment:

Able to lift, carry, or otherwise move and position a minimum of 20 pounds on an occasional basis.

Manual dexterity to operate a computer and other common office equipment on a constant basis.

Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.

Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.

Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.

Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily- reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

An Equal Opportunity Employer