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in Wrentham, MA

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Hours Full-time, Part-time
Location Wrentham, MA 02093
Wrentham, Massachusetts

About this job

Description

This Marketing & Editorial Manager is an individual contributor role and will strategize and manage the day-to-day full funnel, B2C national marketing and editorial efforts and data insights that drive online account generation and customer engagement for Citizens Access (CAX). As a newly launched entity, there is substantial opportunity to create highly innovative and disruptive marketing programs to differentiate Citizens Access within the world of digital banks, fintech offerings and other notable digital experiences that vie for consumers’ attention. 

The Marketing & Editorial Manager is responsible for working with the CMO to develop innovative marketing, educational content and social media strategies that will build our brand, drive customer consideration, customer acquisition, relationship growth, and retention.  Additionally the role will manage and evolve the content on www.CitizensAccess.com (product info, education formats, tools, calculators, FAQs, and images) and data insights, and partner with the online account opening channel lead to drive business efficiencies and best-in-class experience optimizations. 

Citizens Access is also embarking on developing an ownable, multi-faceted content strategy, and will develop videos, podcasts, infographics and written content in partnership with an external editorial agency. This role will help lead every aspect of the ongoing content ideation and implementation process.

To enable efficient CAX content distribution and build communities of interest, this role will also create and implement a Social Media strategy, and manage customer communications and support through our owned social channels.

The role will manage the marketing and editorial budget (~$15MM), as well as guiding advertising creative and Search copy development, and ensuring all customer-facing experiences, creative and communications are complying with legal, risk and compliance requirements through our review and auditing platform.  

This role is part of the highly integrated Customer Experience, Operations, Technology, Analytics and Product Management functions on the core team, as well as managing external Agency relationships, aggregator partners, Content creators and Storefront development partners. 

Primary responsibilities include:

  • Marketing Program/Project execution and management - manage all marketing programs supporting the digital bank, through direct execution (Acquisition media, Search Engine Optimization, Content development and distribution and Social Media), direct relationships (Aggregator & Publishing partners) and direct management (Agencies running Search and direct marketing tactics, Content partners) with the end goal of driving the most efficient mix of marketing efforts.  

  • Content management of www.CitizensAccess.com to enable copy testing, personalization efforts, FAQ updates, image updates and educational content publishing. 

  • Customer behavior analytics –in partnership with the Onboarding channel lead and C&MA Analytics team, will use segmentation research and customer interaction with our marketing efforts and educational content, behavior on www.CitizensAccess.com and subsequent pull-through within the online account opening process to make optimization decisions for our marketing efforts.

  • Strategy development - monitoring competitive marketing activity and website evolution, and identifying competitive whitespace to guide new channel, tactic, creative and personalization strategies to drive incremental growth, augmentation, and retention.

  • Risk & Compliance –ensuring all marketing programs and customer touch-points are fully compliant with all laws and/or regulations and remain consistent with our risk appetite, using enterprise systems for approvals, auditing and management. 

Qualifications

Required Skills/Experience:

  • 10+ years of ecommerce, direct/digital marketing, and/or content marketing in financial services, retail, or insurance     
  • Command of data to drive insights and action plans for optimization

  • Proven success in innovative campaigns and personalization tactics across multiple digital, direct and social media channels for lead generation and customer relationship management

  • Strong written/verbal communication skills

  • Strong project management skills

  • Understanding of "bigger picture" while guiding "day to day"

  • Nimble team player with ability to wear many hats

Preferred Skills/Experience:

  • Digital marketing and ecommerce experience at a Regional or Super Regional Bank, or an established Digital Bank for 2+ years

Education:

  • Bachelor’s Degree required

Hours and Work Schedule

Hours per week:  40

Work Schedule:  8:00am-5:00pm, Monday - Friday

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Why Work for UsAt Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.Equal Employment OpportunityIt is the policy of Citizens Bank to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.Equal Employment and Opportunity Employer/Disabled/VeteranCitizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries.