Marketing Intern

About our Company:

Martin Resorts is a collection of premier hotels on the Central Coast of California. Since its founding, it began with a simple vision from Tom Martin that the company holds close to its heart every day. With everything that the company does, the mission, vision, and values are the centerpiece for driving our team members and providing the best guest experience at our hotels in San Luis Obispo.

The mission of Martin Resorts is to promote a contagious spirit of hospitality enriching the lives of our employees, our guests, and our community, one experience at a time. The five core values that our team members live by every day include:

• Leadership: Do the right thing when no one is looking, and accept ownership in everything we do.

• Empowerment: Developed by trust, training, support, and respect.

• Authentic: Genuine service, people and experiences.

• Distinction: Continuous pursuit of the highest standards-going above and beyond.

• +HUMM: Working together and supporting one another as a team to achieve extraordinary results.

Responsibilities of the Ideal Candidate:

• Work closely with the Marketing team in order to strategize and execute social media campaigns.

• Efficiently manage multiple social media accounts across multiple platforms, including Facebook, Instagram, LinkedIn, and Twitter.

• Consistently monitor social channels for trending strategies, ideas, and news in order to implement dynamic methods to be considered for active accounts.

• Develop and create interesting and relatable content for social media that aligns with established strategies.

• Effectively schedule social media posts to incorporate monthly events and highlight brand values.

• Improve guest experiences through dynamic, original ideas to be executed through the Marketing Team.

• Cultivate new, engaging concepts for corporate blog and write exciting, relatable posts targeting specific markets.

• Promote area travel with effective messaging using various marketing mediums, such as social media, website content, and blogs.

• Collect and analyze data from social media accounts and campaigns in order to quantify content strategy results.

• Collaborate and communicate with the Marketing Team regarding new ideas and feedback on performance.

Core Competencies:

• Team Oriented Individual

• Creatively Driven

• Organized

• Possess an Enthusiastic Attitude

Experience and Education:

• Current student obtaining a degree in hospitality, marketing, or a related field

• Ability to translate creativity into effective written, verbal, and digital assets

• Social Media Skills

Physical Requirements:

The minimum physical requirements for this position include but are not limited to:

• Must be able to lift and/or carry up to 20 pounds

• Ability to hear, understand and communicate orally and in writing to communicate with staff, vendors and guests a normal in-person and phone conversation

• Ability to bend and twist, push and pull, stoop, and kneel

*This is a paid internship position with a minimum commitment period of 6 months.

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