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Senior Manager, Cobrand Sales Strategy and Acquisition Analytics - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Bethesda, MD Bethesda, Maryland |
About this job
Posting Date Jan 18, 2019
Job Number 190003WK
Job Category Sales and Marketing
Location Marriott International HQ, Bethesda, Maryland
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
Job Number 190003WK
Job Category Sales and Marketing
Location Marriott International HQ, Bethesda, Maryland
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
JOB SUMMARY
The Senior Manager, Cobrand Sales Strategy and Acquisition Analytics is a highly visible role on the Cobrand Card team and will be the lead for developing and implementing Cobrand’s in person sales strategy across multiple areas inside Marriott including timeshares, group sales and travel agent relationships. The Senior Manager will build out the strategy and tactics for how Cobrand cards can be integrated into the sales process including developing the product offer strategy, determining what the goals should be for each channel in partnership with both channel owners, bank partners and the Cobrand acquisition leadership, providing sales support materials and context to the channels and building and nurturing relationships with those channels to ensure they grow to be a major source of cobrand growth.
In addition, this role will be responsible for managing and enhancing Cobrand’s acquisition reporting and analytics roadmap in partnership with CX, Digital and the leadership team of the Cobrand business. This function will be critical to effectively manage and grow our business on an ongoing basis. Cobrand is a critical business whose results are regularly reported at the most senior levels of the organization and this Senior Manager will play a key role in ensuring accuracy and efficiency of both forecasts and results.
The individual will focus primarily on projects in the following areas:
- Product Offer Strategy for Sales to determine the appropriate product mix and key benefits for timeshares, group sales and travel agent partnerships
- Marketing Asset Development and Delivery an entirely new set of marketing materials and assets will need to be developed in conjunction with both our internal sales teams and with Marriott’s two bank partners who issue cobranded card products.
- Work across organization to influence the sales strategy for cobrand in our channels including establishing and developing key internal relationships and understanding each organization’s goals and objectives
- Enhance, run and manage Cobrand’s ongoing forecasting and reporting needs the business does regular forecasts to determine performance against goals. This role will play a critical role in ensuring that reporting and forecasting across the business is maintained, enhanced and socialized and will be responsible for the development and maintenance of a monthly reporting dashboard.
CANDIDATE PROFILE
Education and Experience Required
- Minimum of five years of work experience which includes leading and executing successful projects and initiatives in large, complex organizations
- Proven track record of leading large cross functional technology and business projects with major bottom line impact in large, complex organizations, using a variety of analysis, development and delivery methodologies
- Comfort and passion for metrics, measurement and financial impacts
- Demonstrated experience in working with and influencing cross-functional work teams in a matrix organization.
- Experience with either sales or sales support
- Hospitality/Lodging industry experience, a plus.
- BA or BS required
- MBA strongly preferred.
CORE WORK ACTIVITIES
Project and Strategy Leadership
Develops and deploys sales strategy and support across internal organizations. Supports VP of Acquisition in leading regular reporting and forecasting exercises across issuers.
- Develop approach, product mix, positioning and sales support across timeshare, group sales and travel agents all of which will differ slightly.
- Determine needs for each channel in terms of materials, support, measurement, and feedback
- Work with Cobrand leadership and bank partners to adjust strategy and tactics as needed and set goals for each channel
- Run quarterly bottoms up forecasting exercises and determine how to improve them as well as enhancing our regular internal reporting
- Actively engage internal and external partners (e.g. Sales, Brand, CX, Finance, banks) to prepare content for communication materials as needed for deployment of initiatives.
MANAGEMENT COMPETENCIES
- Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
- Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Demonstrates working knowledge of discipline-specific systems, tools, and business practices.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
- Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension – Understands written sentences and paragraphs in work related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
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