Digital Communications Specialist II - Full-time / Part-time

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt
 

 

Position Summary:

Responsible for performing all activities associated with planning and execution of email and mobile messaging. This role will work closely with Campaign Management and 84.51 to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety. 

Essential Job Functions:

• Perform day-to-day email marketing activities including but not limited to, drafting creative briefs, testing, QA, and campaign performance
• Work with Digital Communications Manager (Planning and Execution) to schedule all email and mobile messaging
• Schedule mobile messaging marketing activities
• Work with Campaign Managers on creative briefs using industry best practices and learnings from Kroger’s email performance
• Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding
• Interface with targeting teams to ensure proper lists and validate audience size
• Serve as ongoing resource for Kroger and 84.51 Campaign Managers and Creative Services to ensure optimal output and efficient processes
• Use data and insights to evaluate effectiveness of digital communications
• Champion new ideas to help keep pace with rapidly changing digital communications and ecommerce space; educate stakeholders on digital communications best practices and processes
• Must be able to perform the essential functions of this position with or without reasonable accommodations

Minimum Position Qualifications/Education Requirements: 

• 3+ years’ hands-on experience in outbound e-mail marketing
• Thorough knowledge of email, push notifications and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act required
• Must have strong workflow management experience and ability to balance multiple projects with tight timelines
• Experience using Adobe Analytics
• Exceptional communication and account management skills
• Must be highly organized with exceptional attention to detail

Desired Previous Job Experience/Education:

• Bachelor’s Degree in Marketing, Business or related area preferred
• Experience working on complex email campaigns
• Experience using marketing cloud solution (e.g. SalesForce)
• Digital communications experience with multi-channel retailer preferred
• Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals

 

Education Level: None
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
 Regions: General Office- Cincinnati

States: Indiana; Kentucky; Ohio
Keywords:

 

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

 

Company Overview
Kroger Family of Companies employs nearly half a million associates who serve customers in 2,782 retail food stores under a variety of in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489 supermarket fuel centers and 38 food production plants in the United States.  Kroger is dedicated to our Purpose: to Feed the Human Spirit™ by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

 Posting Notes:  OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Advertising & Marketing; Marketing/Advertising || Employee || Exempt || Full-Time || None