Digital and Addressable Media Manager

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt
 

 

Position Summary:

Accountable for annual digital and addressable media investment, and campaign execution of performance-based media campaigns for Kroger Precision Marketing (KPM). Develop and implement customer-led digital and addressable media buying strategy and roadmap for Kroger, and direct team to strategically buy media that delivers significant return on investment and return on ad spend (ROI/ROAS) back to the organization, while leveraging customer data wherever possible to effectively reach customers with relevant messages. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety. 

Essential Job Functions:

• Develop and own digital and addressable media strategy for Kroger across display, video, native, social, and addressable media channels
• Provide strategic direction based on historical data results and organizational goals, and ensure media activities are executed on time, on budget, and drive improved ROI/ROAS
• Build and lead an empowered team of high-performing, results-oriented associates, and holding them accountable to innovate in meaningful ways to streamline/automate work, test/learn/measure media innovations, and reduce high-touch labor tasks
• Establish positive strategic relationships with technology partners and leading publishers to stretch Kroger’s media spend, drive innovation and best practices, and improve inventory availability
• Accountable for demand-side platform (DSP) RFP process, team training, and developing partnership plan to maximize relationship in innovative ways
• Responsible for data management platform (DMP) implementation and ongoing activations
• Accountable for all assigned projects to ensure they are on track and gaining organizational support, and identify and solve for roadblocks/gaps
• Inform stakeholders of industry trends and innovations, developing industry point of views (POVs), and presenting to various stakeholders within the organization, including executive leadership
• Report progress routinely to supervisor. Prepare and distribute routine progress reports to department leadership
• Safeguard data, adhering to privacy policies, security and data governance best practices
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide direct feedback to direct reports
  • Must be able to perform the essential functions of this position with or without reasonable accommodation

Minimum Position Qualifications/Education: 

• Bachelor’s degree in Communications, Marketing, or Advertising
• 5+ years’ experience with digital or addressable media, or similar experience
• Excellent oral, written, presentation, people, diplomacy, and time management skills are required
• Innovative, detail oriented, strong analytical and decision-making skills
• Strong leadership skills, and ability to influence without authority
• Ability to effectively manage multiple tasks and priorities within a fast-paced, dynamic, collaborative environment.

Desired Previous Job Experience/Education:

• Master’s degree
• 7+ years’ experience with digital and addressable media
• 2+ years’ experience managing a team
• Experience with first-party targeting, data management platforms (DMP), and demand-side platforms (DSP)
• Experience developing requests for proposals, negotiating terms & reviewing contracts
• Consumer package goods (CPG) or retail experience

 

Education Level: Bachelor's Required
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
 Regions: West

States: Oregon; Washington
Keywords:

 

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

 

Company Overview
Kroger Family of Companies employs nearly half a million associates who serve customers in 2,782 retail food stores under a variety of in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489 supermarket fuel centers and 38 food production plants in the United States.  Kroger is dedicated to our Purpose: to Feed the Human Spirit™ by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

 Posting Notes:  OR || Portland || 3800 S.E. 22Nd Ave. || 97202 || Kroger General Office || [[mfield2]] || Advertising & Marketing; Marketing/Advertising; Media || Employee || Exempt || Full-Time || None