Copy Chief, Digital - Full-time / Part-time

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt
 

 

Position Summary:

Works with Creative Director, Copy to develop creative strategy and execution focused on digital marketing platforms. Works closely with all Creative leaders and Copy teams, the Marketing team and business partners to translate business strategies, vision and marketing plans into compelling creative solutions that connect deeply with Customers. Responsible for maintaining copy standards and guidelines for all Customer communication, as well as managing and developing copy staff to ensure consistent execution of all creative solutions. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions:

• Work with the Creative Director, Copy and Creative Leadership on overall creative strategy
• Collaborate with Art Directors and the marketing team to incorporate copy planning into the execution of marketing initiatives for assigned business units and/or the enterprise
• Strong understanding of how to translate business objectives and Kroger communication principles into compelling creative execution
• Lead copywriting team with effective strategies, coaching, and inspiration
• Manage Copywriters’ daily direction and workload
• Help establish and oversee best practices for writing and Company brand standards across all channels, with a focus on digital
• Manage copy team to budget, ensuring all activities are executed on time and within budget
• Communicate regularly with department leadership, ensuring strategy and projects are on track, gaining support and guidance
• Manage workload to facilitate efficient resource utilization and supervise freelance work as necessary
• Attend business partner meetings, as needed to understand changes in strategic direction, new business, etc.
• Ability to work in a team environment
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provides feedback to direct reports
• Must be able to perform the essential functions of this position with or without reasonable accommodation

Minimum Position Qualifications: 

• 6 years in a copywriting leadership position
• Proven ability to conceptualize and write copy applications to their completion
• Proven expert at copy application in the digital space
• Proficiency with industry-standard design tools and software - preferably Adobe Creative Suite
• Proven expertise with marketing and branding best practices
• Excellent communication skills
• Strong interpersonal skills and ability to develop others
• Strong organizational skills with impeccable attention to detail
• Ability to make persuasive argument and influence copy decisions to internal and external partner
• Ability and willingness to continue education, as necessary
• Ability to travel independently

Desired Previous Job Experience/Education:

• Bachelor’s degree English, Marketing, Journalism or related field

 

Education Level: None
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
 Regions: General Office- Cincinnati

States: Indiana; Kentucky; Ohio
Keywords:

 

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

 

Company Overview
Kroger Family of Companies employs nearly half a million associates who serve customers in 2,782 retail food stores under a variety of in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489 supermarket fuel centers and 38 food production plants in the United States.  Kroger is dedicated to our Purpose: to Feed the Human Spirit™ by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

 Posting Notes:  OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Advertising & Marketing; Marketing/Advertising || Employee || Exempt || Full-Time || None