Director of Sales - Full-time / Part-time

Benchmark’s company culture is central to our management philosophy. The company’s stated purpose is “to provide an entrepreneurial environment where determined people dare to create, share, and build futures.

To be the “benchmark” by which all others are judged takes passion, courage, and dedication. We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.

Job Description Summary:

Directly responsible for developing and executing property sales strategies which impact all revenue producing areas. The DOS will be responsible for total property revenue and also have a personal booking goal with direct responsibility over a select market segments and key accounts.

Job Description:

Booking Goal to include all house accounts on property and Corporate Group

Works with the General Manager, Sales and Operations teams to execute revenue management strategies to maximize revenues, profitability and utilization of property.

Develops and executes Sales and Marketing Budget.  Works with GM, Controller and Operating Managers to develop revenue information for other departmental budgets.

Manages, motivates, coaches and counsels Sales team in presentation skills, account development and strategy, needs assessment, relationship selling, and closing deals.

Serves as liaison with Benchmark and AJC corporate offices on all revenue related information.

Serves as liaison with Benchmark sales Vice President on corporate initiatives related to Sales and Marketing.

Must have knowledge of digital marketing including but not limited to SEO, CRS and CRM. 

Must have solid understanding of Group Business, Business Travel and Leisure potential in yielding all revenue

Extensive knowledge of total revenue management.

Manages and maintains community involvement and engagement to include organizations such as (BAPTA, Visit Berkeley and Convention and Visitor’s Bureau)

Works with General Manager, Revenue Manager and Front Office Manager on property GDS systems.

Participates in cross-selling programs, including Global Account Program, through STAR lead sending, account development and strategy, and prospecting for new business from opportunity accounts near property.

Serves as a member of the property Executive Team.

Performs human resource functions for Sales staff.

Performs Accounting functions such as (Expense reports, monthly invoices and P&L reporting through profitsword)

Is responsible for overall sales team performance to goal and budget

Works with the Revenue Management team to develop annual budget and periodic revenue forecasts

Critical thinking and strategy development and deployment skills are very important to the successful execution of this role.