Public Relations Manager

Explore career opportunities at HomeGoods, where we strive to provide opportunities for growth, recognition and work-life balance. As an Associate, you already know that HomeGoods is where savvy shoppers of every style discover an ever-changing selection of exciting top brands and home fashions from around the world, at prices generally 20%-60% below department and specialty store regular prices, on comparable merchandise, every day. With over 500 stores nationwide, it’s a great time to join the HomeGoods team.

HomeGoods is where motivated professionals turn for exciting and challenging experiences in a creative and supportive environment. You can also feel good knowing you are joining The TJX Companies, Inc., a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. In addition to HomeGoods, TJX’s retail chains include TJ Maxx, Marshalls, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the U.K.; and TK Maxx in Australia. In 2016, TJX had over $33 billion in sales, more than 3,800 stores, and 235,000 Associates. As a retailer committed to growth, success is always in style at TJX!

Job Summary:

The Public Relations Manager is responsible for the strategic planning of public relations efforts designed to generate awareness and consideration of the HomeGoods brand within the dynamic home category and ultimately drive business growth. She/he works closely with key partners at HomeGoods (including Senior Leadership), along with a cross-functional group of internal Marketers and external partners to ensure that the PR efforts align with the business’s objectives and support the brand’s overall communications strategy. The Public Relations Marketing Manager is also responsible for internal marketing needs that support the HomeGoods culture. The Public Relations Marketing Manager reports into the Manager of Brand Marketing.

Major Areas of Responsibility:

• Strategic thinker who is passionate about home fashion, and savvy about the ever-evolving earned space.

• Continuously scans the competitive home retail landscape and stays on-top of pop culture trends and PR industry news in order to drive innovative PR plans that put HomeGoods at the forefront of consumer’s and editors awareness.
• Manages PR agency as key client contact, setting the vision for the annual and seasonal strategy and overseeing the execution of PR discipline programs.
• Vital member of the integrated marketing team that together drive marketing objectives across paid, earned and owned channels, ensuring the channels work in harmony to maximize impact in the marketplace and leverage efficiencies.
• Demonstrates a working knowledge of the business and builds relationships with buyers to understand and execute on the merchandise vision through product placement and seasonal programs
• Partner with external agencies and internal brand team to develop content and oversee production of broadcast integrations
• Oversees internal corporate projects including twice yearly conferences featuring project management, theme development, script direction and video production
• Strong interpersonal skills resulting in effective collaboration with internal departments including Merchandising, Store Planning, Store Operations, Global Corporate Communications and Human Resources.
• Develops talent and mentors talent on the HomeGoods marketing team, specifically overseeing the Marketing Specialist who assists with execution of weekly monitoring, monthly reports, ongoing media requests, photoshoots and internal marketing requests.
• Responsible for planning, maintaining and reporting on budgets associated with defined areas of responsibility; suggests opportunities to control costs
• Drives all projects by prioritizing and planning to successfully meet deadlines, demonstrating initiative, anticipating and developing solutions to problems and utilizing sound and logical judgement when making decisions in a fast pace, changing environment

Skills and Qualifications:

• Bachelor’s Degree or equivalent
• 7-10 years of consumer PR & Marketing experience
• Excellent written, verbal communication and presentation skills
• Comfort level with live media requests
• Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook and Social Media

• Demonstrated success collaborating, partnering and influencing at all levels and across all functions of an organization
• Strong ethics and integrity both personal and professional
• Respect for established business model and corporate culture
• Ability to build relationships with all levels within an organization
• Collaborative, participatory decision-maker
• Innovative, calculated risk-taker who learns from mistakes

What's In It For You?

In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package.

TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: Framingham || MA

Nearest Major Market: Framingham
Nearest Secondary Market: Boston
Job Segment: Merchandising, Fashion Retail, Corporate Communications, Strategic Planning, PR, Retail, Fashion, Marketing, Strategy