Senior Retention Marketing Lead

Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

Sling TV is the #1 Live TV Streaming Service 

(Based on the number of OTT households as reported by comScore as of April 2017)

Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit .

Skills – Experience and Requirements

A successful candidate will have the following:

• Bachelor's degree from a four-year college or university with focus in Business, Marketing, or related field
• Minimum 5-8 years of experience managing omni-channel marketing campaigns
• Experience with campaign measurement and a solid understanding of metrics that drive a business
• Track record of influencing cross-functional teams to deliver superior results
• Confidence using data to drive decisions and results
• Passion for stepping into the customer’s shoes
• Comfortable working autonomously in a fast-paced environment and taking the initiative to find creative solutions

Overall

We are currently looking for a Senior Retention Marketing Lead to join our Retention Marketing team. This role will invest in the relationship with free trial and paid subscribers to enhance their engagement and build affinity for Sling.  You’ll work cross-functionally across the marketing, operations, programming, and product teams to deliver an unparalleled customer experience that drives loyalty.    This is the right job for you if you love to use data and insights to deliver impactful strategies and marketing campaigns in a dynamic industry.

Job Duties and Responsibilities 

• Work with Marketing, Planning, and Analytics to segment the customer base using behavioral and demographic data
• Analyze data to gain key consumer insights to incorporate into personalized engagement and upsell strategies across email, in-app, and web touchpoints
• Maintain a testing pipeline and synthesize learnings to continuously optimize campaigns
• Map the holistic customer journey to produce relevant, omni-channel messaging and offers
• Collaborate with Customer Care to deliver a superior customer service and My Account experience
• Lead, motivate, and coordinate cross-functional teams to deliver on engagement and loyalty initiatives
• Manage the development of a Marketing Specialist
• Build business cases to prioritize strategic IT development projects
• Report and track progress against engagement, roll-to-pay, and churn KPIs

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