Senior Marketing Analyst, Customer Analytics - Full-time / Part-time

Success is always in style at TJX! Continue to explore career opportunities at TJX, a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support you by making TJX a terrific place to work. We are committed to leveraging our differences, and believe that the diverse skills, experiences and background that you bring into the organization will help us continue to succeed.

Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the U.K.; and TK Maxx in Australia. With over $33 billion in sales, more than 3,800 stores, and 235,000 Associates in 2016, TJX is an exciting place to grow your career!

Position Summary:

The Database Marketing and Analytics group is looking for an analytics self-starter that will work with TJX's North American e-commerce and marketing teams and media agency to develop a deep understanding of our e-commerce customers across all aspects of their journey. The Senior Analyst will support multi-channel customer marketing programs and provide insights, analysis and recommendations that improve marketing effectiveness. He/she will collaborate across analytics, brand and e-Commerce teams to optimize digital marketing programs (email, online, mobile, social & loyalty programs) to enhance the customer experience and drive profitable incremental sales. As a proactive, business partner, this person will clearly display and articulate actionable insights to influence data-driven business decisions.

Responsibilities:

• Analyze e-commerce customer behavior and patterns to optimize customer engagement strategies.
• Synthesize data, uncover insights and create compelling data visualizations from multiple sources to tell a story and influence business actions.
• Evaluate the effectiveness of marketing actions, recommend segmentation approaches and deliver actionable insights to improve customer engagement and lifetime value.
• Develop and implement test designs that serve as champion and challenger for marketing and e-Commerce programs.
• Work with TJX brand and e-Commerce teams to develop analysis and reporting focused on performance metrics around the lifecycle of new and existing e-Commerce customers.
• Work with e-Commerce and Email Marketing managers to deliver insights which will maximize customer onboarding, cross-sell, up-sell and retention opportunities.
• Help develop analytics that improve targeting, segmentation, deliverable, open, click, purchase and unsubscribe rates.
• Responsible for leading initiatives that will increase marketable universe, improve KPI’s and create customer analysis that measure customer performance.
• Develop digital campaign response analysis including determining sales, lift & ROI associated with each program.
• Help identify customer segments with the greatest potential for e-commerce revenue growth.
• Act as a liaison with internal business partners (IT, .com, loyalty) and outside vendors (global database, email service provider, media agency) to ensure timely/accurate delivery of analysis and reporting.

Qualifications:

• Bachelor’s degree in Statistics, Applied Mathematics, Economics, Computer Science or other quantitative field.
• A minimum 5 years’ experience in an eCommerce retail business or media agency (preferable mixed online/bricks-and-mortar) with a track record of delivering actionable customer insights and marketing effectiveness analysis.
• Proficiency working with large datasets to extract, manipulate and analyze customer performance using business intelligence tools such as SQL (required), Cognos, Tableau, Alteryx, etc.
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Experience working in digital media measurement and leveraging attribution models with exposure to Omniture, Google Analytics, Adobe Test and Target preferred.
• Curious, self-motivated thinker; always asks why and strives until the answer is clear.
• Strong oral and written communicator with demonstrated experience translating analytics findings into business insights and influencing business stakeholders to drive action and optimize business performance.
• Ability to handle multiple, complex projects in a collaborative deadline-driven environment.
• High degree of proficiency in PC applications such as Microsoft Office
• Experience working with digital tagging, measurement, and tracking tools and providers, such as Doubleclick, Atlas, Hootsuite, Brandwatch, Omniture, Facebook Business Manager, etc. preferred.

What's In It For You?

TJX has campuses conveniently located off the Mass Pike and Route 495. With us, you'll not only enjoy working for an industry leader, but we also strive to provide a competitive salary and benefits package.

TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: Framingham || MA

Nearest Major Market: Framingham
Nearest Secondary Market: Boston
Job Segment: Analytics, Data Analyst, Merchandising, Social Media, Management, Marketing, Data, Retail