Manager, Marketing & Media Analytics

Posting Date Mar 14, 2018
Job Number 18000PI1
Job Category Sales and Marketing
Location Marriott International HQ, Bethesda, Maryland
Brand Corporate
Schedule Full-time
Relocation? Yes
Position Type Management

Start Your Journey With Us

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

Marriott, the world’s largest hotel company, is seeking someone like you to provide top notch analytical support to the Global Brand and Global Marketing organizations.  You will enable marketing strategy by conducting analysis to evaluate a variety of advertising and promotional techniques including digital, social and traditional offline media.  You will ensure that marketing stakeholders will optimize of their marketing efforts by developing and communicating insightful and actionable analysis.  This role entails outstanding business to technical translation, structured yet creative thinking, cross-functional collaboration, hands on advanced analytical methods. This role is part of a highly visible team that is tasked with growth acceleration and reinventing customer experience for Marriott

CANDIDATE PROFILE

Education and Experience

• Master of Science from an accredited university in in Computer Science, Applied Mathematics, Data Science, Economics, Statistics, or other quantitative discipline or 4 year degree plus equivalent experience
• 2 years’ marketing experience as a quantitative Data Analyst/Data Scientist or a related role with domain knowledge in digital marketing

Technical Skills 

• Demonstrated analytical ability with ability to synthesize and analyze large volumes of complex information from multiple sources
• SQL, R, Python
• Tableau, R Shiny
• Git, Jira
• MS Office including Power Point

Management Skills and Discipline Expertise

• Proven track record of leveraging data for business decision making
• Ability to apply analytical methods to creative problem solving
• Experience with digital platforms including Doubleclick, Adobe Marketing Cloud or Google Analytics is a plus
• Professional experience with social platforms or social measurement tools is a plus
• Proficient with DOE and A/B and multivariate testing
• Creative problem solver and relentlessly curious
• Strong business acumen; shareholder mindset
• Strong interpersonal skills and story telling ability to technical and non-technical audience.
• Experience partnering effectively with marketing agencies

• Perform creative, solid and actionable analysis to serve needs for specific Global Marketing and Brand Marketing stakeholders, including
• Delivering insight and providing guidance on both marketing programs and campaigns-level effectiveness
• Identifying meaningful relationships, patterns or trends enabling data driven strategies by mining customer, digital and marketing activity
• Leading media measurement efforts, partnering with paid marketing channel partners to optimize marketing investment
• Informing key customer acquisition strategies for Marriott Global Marketing partners
• Supporting ad hoc analysis as required across the marketing, media planning, and social teams
• Performing marketing pathing analysis and attribution logic
• Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.
• Build strong relationships with specific marketing team stakeholders to refine business questions for further analysis

MANAGEMENT COMPETENCIES

• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
• Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Multivariate statistics, advanced mathematics, use of advanced analytic software and database management systems (e.g., SAS, SQL).
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.