E-Commerce Merchandiser - Full-time / Part-time

Partner with Marketing team to develop and execute merchandising calendar for website home and landing pages, navigation, special initiatives, product image, copy strategy, etc.

Ensure the accuracy and timelines of all product launches, digital marketing campaigns and other customer interaction

• Conduct weekly site maintenance including reacting to weekly selling and web analytics- including sequencing and product display changes
• Continually optimize purchase and product interaction paths
• Develop Web Analytics Reports & Dashboards (Monthly/Weekly/Daily) to measure merchandise effectiveness
• Consolidate data and share across team with an action plan to improve future performance
• Execute on-going competitive analysis as well as recommended strategies and tactics to improve customer experience
• Create engaging landing pages, emails and display ads for digital marketing efforts ensuring optimal click-through rate and conversions
• Set up and execute e-mail campaigns as scheduled
• Manage optimize and update all product information, promotions and photos using Google Analytics to drive sales and optimize KPI results
• Lead New Item Set Up & Develop Content Link Briefs
• Set up and maintain cross-sell and up-sell functions
• Ensure content is SEO friendly.

Skills / Competencies:

• Shopify Plus experience required
• Amazon Seller Central
• Google Analytics experience
• Knowledge of Listrak or other email platform for creation, personalization and optimization of email communications
• Proficiency with Microsoft Word, Excel, PowerPoint, Photoshop, HTML
• Strong problem solving skills and attention to detail
• Strong analytical skills and clear understanding of financial measurements and how to impact them
• Ability to take analysis into action, execute to timelines and provide timely solutions
• Demonstrate the organizational ability to facilitate multi-tasking in a fast-pace environment
• Reliable, motivated, organized and ability to prioritize tasks. Outstanding verbal and written communication skills.