Paid Social Planner

Social Media Planner

Planners are the day-to-day focal point of the account. The MP is expected to have a complete and unquestioned understanding of their assigned client’s social media business and overall marketing objectives The position is usually supported by the AMP and reports to a Media Supervisor level.

Responsibilities:

· Day-to-day management of the social media plan including oversight of buy recommendations, execution details, budgets/accounting

· Management of the platform relationships including Facebook, Twitter, Pinterest and Snapchat

· Develops analysis that leads to optimization recommendations

· Works with senior management to develop strategies and recommendations for social channels

· Delegation, oversight and training of Asst. Media Planners

· Handle day-to-day client requests and questions

Requirements:

· 1-3 years of paid social media planning & buying experience

· Experience with Facebook Ads Manager and Twitter Ads, Pinterest & Snapchat experience preferred

· Good writing and verbal communication skills (including presentation skills)

· Bachelor’s Degree

· Strong analytic skills and ability to relate results to client business objectives

· Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)

· Excellent time management and multi-tasking skills

· Understands the concepts of reach, frequency, frequency management, ROI and latency

· Strong relationships with publisher and technology partners

About Us:

Neo@Ogilvy is the world’s leading digital and direct media agency, with more than 650 professionals in 39 offices across 32 countries. We provide a full range of digital and direct media services, including media strategy, planning and buying, search marketing, performance marketing, analytics and technology, mobile marketing, social media marketing, digital out-of-home marketing and others. Our missions is to be the best in class, full-service digital and direct global media network that delivers performance results to our clients’ 360 strategy.