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in Englewood, CO

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About this job

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

 

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

 

We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

 

Opportunity is here. We are DISH.

Professional Experience and Qualifications:

The successful candidate will be a seasoned and innovative digital marketing executive who is best-in-class in terms of customer acquisition.  This individual will have a track record of growing a large-scale B2C online business with a high customer service component and high volume. S/he will have a deep understanding of customer lifetime value, recurring revenue and subscription-based business models.  S/he will also need to be nimble, creative and influential to evolve and push the business forward.  The ideal candidate will have experience in roles combining marketing, eCommerce, customer insights, data analysis and business execution in a multi-channel, complex environment.  In keeping with the DISH culture, the ideal candidate should be high energy, driven, collaborative and thrive in a fast-paced environment. 

 

 

Leadership and Influencing skills:

Accomplished leader with the ability to attract, lead, motivate and develop talent. Well-honed influencing skills and ability to persuade minds and get things done across a large, complex organization. Has excellent listening and cognitive skills and the ability to influence, shape and drive dialogue by building “buy-in” across the organization on topics relevant to the consumer, the market and business strategy. Ability to interact effectively across all functions. Leverages relationships to move digital agenda using conviction and tenacity.  A creative and entrepreneurial thinker who can inspire cultural change within a large department as well as throughout the organization as a whole.

  

Strategic and Analytical Thinking:

Has sophisticated ability to assess disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations. Translates data into focused insights and strategies. Poses questions that provoke different thinking about the business. Quickly sees hidden value and how to unlock it. Navigates confidently in ambiguous situations by balancing instinct with data.  Makes rapid course corrections when business conditions change; cuts loosing initiatives. Is able to “deep dive” into the details of the business while staying focused on the big picture and not suffering from “analysis paralysis.”

  

Innovative Change Agent:

Track record of pioneering and implementing new digital strategies.  Constructively challenges conventional wisdom or accepted ways of doing things.  Capitalizes on new trends and generates innovative strategies and approaches for addressing future scenarios. Not afraid to take risks.  Takes time to learn about and understand “the way things are done here” and then constructively challenges the conventional wisdom or accepted ways of doing things.  Communicates passion and energy, and makes arguments in a compelling manner.  Demonstrates intellectual nimbleness and analyzes problems from different points of view.  Makes sound, timely decisions based on adequate information; thinks on his/her feet.

 

Driving Results:

Hands-on, agile and resourceful problem solver who drives for results in prioritized manner.  Sets dramatic, compelling goals and aggressive schedules for improvement. Pursues long-term visionary goals over time while delivering positive growth in the short-term. Translates the vision of the organization into actionable, quantitative plans. An entrepreneurial, self-starter who conveys a balanced sense of urgency, drives issues to closure, and gets things done.

 

Education:

Undergraduate degree required; MBA or advanced degree preferred.

 

The VP of Digital Marketing is a high impact and high visibility role in the organization with the mandate to help transform the way that DISH acquires customers. S/he will manage a 30 million budget and be responsible for developing innovative and impactful acquisition strategies across multiple digital channels including search, social, email, mobile and display.  S/he will optimize existing efforts, as well as identify new opportunities to utilize the evolving array of digital vehicles. The individual will partner with internal teams to deliver integrated campaigns to drive subscriptions and profit, while strengthening consumers’ relationships with the DISH brand.  The role will report into the CMO and manage a team of 20 people with room to expand headcount as needed. 

 

Primary responsibilities fall into the following categories: 

 

  • Overall responsibility for the financial and operational performance of customer acquisition across all digital platforms.
  • Develop annual marketing plans including investment by digital channel and market segment.
  • Serve as an internal beacon of change and thought leader for the marketing team, pushing forward new ideas and creating a high-performance, digitally-oriented organization.
  • Identify new channels, products and offers to improve response rates and market penetration.
  • Evaluate marketing impact on eCommerce sales and call volume; leverage customer insights and marketing analytics to make real-time changes to positively impact business.
  • Partner with IT to link digital customer data with the call center to create a more consumer-centric and effective marketing strategy.
  • Build strong relationships across the broader DISH organization including retention, direct and brand marketing as well as sales, IT and operations to develop integrated marketing programs.
  • Design a world-class digital marketing team and populate with best-in-class talent well versed in digital, social and emerging channels.

 Year one critical success factors:

 

  • Increase the total number of new subscribers (Video and Broadband)
  • Reduce the cost-per-acquisition (CPA) on new subs
  • Increase NPV of new subscribers (customer quality)
  • Profitably upsell existing customers, increasing ARPU (average revenue per user)
  • Establish and maintain confidence and trust of internal clients
  • Build, lead and develop an outstanding team

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